Launch of new Clash-Media Text Messaging service that delivers direct marketing to customers' mobile phones

  • 'Text Connect' enables companies to capitalise on mobile marketing opportunities and offer free texting to consumers
  • 70 per cent of mobile marketing consumers respond to text messages
  • First demonstration of 'Text Connect' at ad:tech London, 24th-25th September, Olympia National Hall, stand no. 158

London, UK, 2nd September 2008 - Clash-Media, the leading digital marketing company, has launched 'Text Connect', a major new Mobile Marketing application. For the first time, it allows businesses to deliver targeted direct marketing campaigns to the mobile phones of highly qualified leads via three routes - email, phone calls and SMS messaging. The new service offers consumers free of charge texting in exchange for answering key questions on their purchasing habits. 'Text Connect' provides companies including retailers, financial service institutions and travel companies, a very competitive and cost-effective sales conversion path for fresh and hot leads.

According to new research from the Direct Marketing Association, 70 per cent of consumers who have responded to a mobile marketing offer say they have responded to a marketing text message. As part of the Clash-Media service, consumers can download the 'Text Connect' service free of charge onto their WAP-enabled mobile phones and this data is then submitted to the relevant companies after being verified by Clash-Media's automated cleansing software.

"More and more British consumers are using their mobile phones to conduct transactions and interact with businesses," commented Luke Pursey, UK Managing Director, Clash-Media. "This behaviour has enabled businesses to add a new delivery channel to their marketing campaign mix to engage potential customers, drive sales and build brand equity. Our 'Text Connect' application not only offers consumers the ability to use an unlimited free SMS service, but also provides businesses with an easy way of delivering fully branded SMS messages to audiences genuinely interested in their products and services - at a very competitive price! We now offer a complete digital marketing portfolio that allows businesses to capitalise on hot leads that have been captured according to their exact specifications."

Clash-Media is exhibiting at ad:tech London 2008 that runs from September 24th-25th in Olympia's National Hall. Live demonstrations of its new Mobile Marketing offering, 'Text Connect' can be viewed at its stand, number 158.

About Clash-Media:
Clash-Media is a global leader in performance-based data marketing that has pioneered new techniques in Online Lead Generation. The company's powerful lead generation network connects advertisers to consumers producing qualified leads in line with advertisers' exact specifications.

Clash-Media launched in 2006 and now delivers around three million fully opted-in sales leads globally every month, complete with detailed profiles on their interests, to key accounts including Whiskas, Toyota, Cheapflights and AXA.

Clash-Media currently has offices in London, New York, Copenhagen and Munich. It plans to expand into France, Spain and Italy, followed by Asia-Pacific.

Additional information is available at www.clash-media.com

Louise Sambells
IBA - PR for Clash-Media
Tel: 01780 721 433
Email: lsambells@iba-europe.com

Diana Herriott
Marketing Director, Clash-Media
Tel: 020 7096 1963
Email: diana@clash-media.com

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