Clash-Media to give first demonstrations of new Path Partnering service at ad:tech New York, November 3-6 at the New York Hilton

  • Clash-Media provides the fully customizable software to execute campaigns and matches websites with advertisers to ensure all leads collected are relevant
New York, US, 27 October 2008 – Clash-Media, the global digital marketing specialist, will give the first demonstrations of its new Path Partnering service at this year's ad:tech New York, which runs from 3-6 November at the New York Hilton. The Path Partnering service connects advertisers with the websites that have the most relevant visitor profiles. This enables, for example, high-end car manufacturers to target the right audiences for a test drive.

Visitors to Clash-Media at the show – on booth 424 – will also be able to see how the fully customizable displays and data collection tools can be made to fit precisely with any website's formatting and branding.

"This service is a very important one for the future of the co-reg lead generation industry, because it really turns this misrepresented technique into one that gathers the best leads you can get on the web," commented Christopher Petix, President of Clash-Media US. "The Path Partnering approach is the most targeted form of Online Lead Generation and is highly effective for our clients, both in terms of results and cost."

Clash-Media works with advertisers to identify target audiences, and also designs campaigns that will attract them. It works with website publishers to place these campaigns in the places where the target audiences are most likely to be – without affecting the operating efficiency or the look and feel of the site itself. This means that web publishers can monetize the traffic through their sites without compromising the quality of their pages.

"It's very important to us that the whole process is as transparent as possible – in every sense of the word," continued Christopher Petix. "We want the campaigns themselves to be effective, but not become a burden to our partners that host them. We can also ensure that the lead generation process is fully traceable because of our effective lead tracking and reporting processes – so all partners can instantly see exactly how many leads they have contributed and how much they will be rewarded for them."

In July of 2008, Clash-Media moved to new offices in the Empire State building, where it has greater facilities to work with its increasing base of clients and partners. The Path Partnering service is the latest development in an expanding enterprise that brings a fresh new approach to Online Lead Generation.

About Clash-Media:
Clash-Media is a global leader in performance-based data marketing that has pioneered new techniques in Online Lead Generation. The company's powerful lead generation network connects advertisers to consumers producing qualified leads in line with advertisers’ exact specifications.

Clash-Media launched in 2006 and now delivers around three million fully opted-in sales leads globally every month, complete with detailed profiles on their interests, to key accounts including Whiskas, Toyota, Cheapflights and AXA.

Clash-Media currently has offices in London, New York, Copenhagen and Munich. It plans to expand into France, Spain and Italy, followed by Asia-Pacific.

Additional information is available at www.clash-media.com
 

Duncan Burford
IBA - PR for Clash-Media
Tel: +44 (0) 1780 721 433
Email: dburford@iba-americas.com

Christopher Petix
Clash-Media US
Tel: 212-946-8525
Email: cpetix@clash-media.com

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