Proactive Online Lead Generation helps catalogue retailers boost sales in the run up to Christmas

  • Proactive digital marketing from Clash-Media enables leading catalogue retailers to target the most responsive audiences
  • Campaigns created for top high street brands – Bravissimo and Littlewoods Direct
London, UK – Clash-Media, the leading Proactive Online Lead Generation specialist, has announced a major take up of its digital marketing services from some of the UK's leading catalogue retailers as part of their seasonal marketing initiatives. Brands such as Bravissimo, Littlewoods Direct and Hotel Chocolat are now utilising Proactive Online Lead Generation to enhance their catalogue distribution models. In October alone, over 35,000 new and targeted consumer leads were generated for the companies – providing a significant boost to their customer sales.

In the current financial climate companies are continuously looking for ways to cut spend, without impacting sales. Printing represents a significant cost for catalogue companies so sending out unnecessary and unwanted copies is a waste of resource. Clash-Media's performance-based Online Lead Generation campaigns only provide leads for consumers who have expressed a direct interest and opted in to receiving a catalogue from a specific company. This ensures that leads are hot and more likely to convert into a sale which optimises marketing costs. As part of the agreements, Clash-Media designs and hosts the campaigns on its Lead and Data Network of over 500 websites and publishers, including GMTV, Tiscali and Facebook.

"Proactive Online Lead Generation can act as a very cost-effective and powerful distribution model for various organisations and we are noticing that more and more catalogue companies are benefiting from adding this new strategy into their marketing mix," commented Luke Pursey, UK Managing Director, Clash-Media.

"Performance-based marketing is certainly coming to the forefront with the current market conditions – with marketing managers having to prove ROI from any initiatives that they undertake. Traditional direct mailing campaigns have often been criticised for wasting both time and money, as well as not being seen as the most 'green' DM approach. Proactive Online Lead Generation is targeted, can be switched on or off quickly and can provide a significant and important boost to any campaign. This performance-driven approach enables retailers to drive seasonal sales," Luke Pursey concluded.

About Clash-Media:
Clash-Media is a global leader in performance-based data marketing that has pioneered new techniques in Online Lead Generation. The company's powerful lead generation network connects advertisers to consumers producing qualified leads in line with advertisers' exact specifications.

Clash-Media launched in 2006 and now delivers around three million fully opted-in sales leads globally every month, complete with detailed profiles on their interests, to key accounts including Whiskas, Toyota, Cheapflights and AXA.

Clash-Media currently has offices in London, New York, Copenhagen and Munich. It plans to expand into France, Spain and Italy, followed by Asia-Pacific.

Additional information is available at www.clash-media.com

Louise Sambells
IBA - PR for Clash-Media
Tel: 01780 721 433
Email: lsambells@iba-europe.com

Diana Herriott
Marketing Director, Clash-Media
Tel: 020 7096 1963
Email: diana@clash-media.com

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