Clash-Media extends drive into the retail market to help organizations such as Samsung and Pepsi boost holiday sales

Unique Online Lead Generation campaigns across the Internet help retailers connect with willing consumers and capitalize on the holiday sales boom

New York, US, 11 December 2008 – Clash-Media, the global digital marketing specialist, has a new offering that will help retailers boost their sales this holiday season. Clash-Media will extend its unique Proactive Online Lead Generation service to leading US retailers over the holiday period to ensure they connect with interested consumers and boost sales. Companies such as Samsung and Pepsi are already using Clash-Media as part of their online marketing mix, and the approach enables them to mail catalogs to relevant customers, convert sales over the phone and provide more information on special holiday offers.

"At a time when companies don't have the budget to heighten their TV advertising, for example, the ability to connect directly with customers is especially valuable," commented Christopher Petix, President of Clash-Media US. "We provide a solution that can combine high quality and high volumes because we have a wide network of partners that help to gather leads – which means we can reach out to a large consumer audience and generate the return that major retailers are looking for."

Clash-Media's unique Proactive Online Lead Generation approach gathers customer information based on whether they have expressed interest in a specific company or offer – not a general area of interest – to ensure that all leads are relevant, new and hot.

"We don't give our customers leads that they cannot use," continued Christopher Petix. "Usually when you order high volumes of leads, you expect that a certain percentage of them will be out of date or not relevant. We gather all leads to order, so our customers can be confident that they are getting high quality."

Clash-Media recently revealed that it now generates over 1.2 million fresh and targeted consumer sales leads every month via its powerful performance based Online Lead Generation campaigns. Clash-Media currently has over 100 live digital campaigns and works with some of America's leading organizations including SC Johnson, Charles Schwab, the US Army and Samsung.

About Clash-Media:
Clash-Media is a global leader in performance-based data marketing that has pioneered new techniques in Online Lead Generation. The company's powerful lead generation network connects advertisers to consumers producing qualified leads in line with advertisers' exact specifications.

Clash-Media launched in 2006 and now delivers around three million fully opted-in sales leads globally every month, complete with detailed profiles on their interests, to key accounts including Whiskas, Toyota, Cheapflights and AXA.

Clash-Media currently has offices in London, New York, Copenhagen and Munich. It plans to expand into France, Spain and Italy, followed by Asia-Pacific.

Additional information is available at www.clash-media.com

Duncan Burford
IBA - PR for Clash-Media
Tel: +44 (0) 1780 721 433
Email: dburford@iba-americas.com

Christopher Petix
Clash-Media US
Tel: 212-946-8525
Email: cpetix@clash-media.com

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