Clash-Media to preview new Revenue Path: ad:tech New York 2009, Booth 1524

Enables any website publisher to monetize traffic where they couldn’t before and provides advertisers with higher quality consumer leads and increased ROI

New York, 27 October 2009 – Clash-Media, the customer acquisition specialist, will preview the latest updates to its unique Revenue Path, which brings significant new benefits to both advertisers and web publishers. At ad:tech New York 2009, Clash-Media will, for the first time, show how any website publisher can monetize its traffic where it couldn't before – this includes sites such as blogs – with individually designed campaigns and offers, which create significant new revenue streams.

The new Revenue Path also enables advertisers to expand into new countries, including the UK and Europe, where close to 40 percent of companies are now looking to exploit new opportunities. This partnership with publishers gives advertisers the security that very specific leads can be gathered in high volumes and to match marketing and sales targets.

"It's important that advertisers are connected with the right web publishers – these relationships are what determine the success of a marketing or sales campaign," commented Matthew Conlin, Sales Director, Clash-Media. "We make these connections through the Revenue Path, which now extends well beyond the US, into the UK, Europe and beyond."

"Our approach to Online Lead Generation is a full-circle one – we link with a diverse range of sources through our Revenue Path to gather high quality leads, which are verified and immediately sent to our clients," continued Matthew Conlin. "We have always aimed to ensure on-going return on investment for all of our clients – because we target every campaign very specifically and only charge once a potential customer engages with our client's brand. The Revenue Path helps to create additional revenue streams for web publishers as well, which ensures benefits for every stakeholder in the lead generation process."

Clash-Media's range of services allow advertisers and marketers to integrate diverse lead generation tools such as lead and data paths, revenue path partnerships, email marketing, telephone marketing and many more – which helps reduce their cost per acquisition. Clash-Media will be at Booth 1524, ad:tech New York, 4-5 November 2009.

Clash-Media delivers a global and fully transparent Online Lead Generation service that connects advertisers with consumers. It is a full-circle data solution that collects and manages customer data for its clients, producing qualified leads in line with advertisers' exact specifications to deliver an optimized return on investment. Clash-Media provides its clients with a centralized managed service to support any lead generation campaign. It has established a wide global network of partners that enables it to operate in any market around the world, and its quality control processes and technologies maintain the highest standard of lead generation.

If you would like to meet with Matthew Conlin, Sales Director of Clash-Media US, at the show to discuss how these new developments will impact marketers, please contact Louise Sambells on lsambells@iba-international.com or +44 1780 721 433.


About Clash-Media:
Clash-Media is a global leader in performance-based data marketing that has pioneered new techniques in Proactive Online Lead Generation. The company's powerful lead generation network connects advertisers to consumers producing qualified leads, with detailed profiles on their interests, in line with advertisers' exact specifications.

Clash-Media launched in 2006 and now delivers over five million fully opted-in sales leads every month for customers around the globe, including Samsung, Toyota and Cheapflights.

Clash-Media currently has offices in London, New York, Copenhagen, Stockholm, Munich and Paris. It plans to expand into Spain, Italy and Asia-Pacific.

Additional information is available at www.clash-media.com

Duncan Burford
IBA - PR for Clash-Media
Tel: +44 (0) 1780 721 433
Email: dburford@iba-international.com

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