Online Lead Generation boosts Cheapflights digital marketing efforts

• Clash-Media delivers relevant customer leads enabling Cheapflights to strengthen its UK and US customer engagements

• All customers qualified by region and holiday preferences

London – Clash-Media, the Global Lead Generation specialist, has helped Cheapflights, the leading travel price comparison site, to enhance its newsletter marketing campaign. Clash-Media delivers highly relevant leads to Cheapflights.com and Cheapflights.co.uk, which have helped increase open rates, click-throughs and conversions. The campaign started in the UK and has now rolled out across the US through Clash-Media’s international network.

Clash-Media collects only the most relevant leads to fulfil both Cheapflights.co.uk and Cheapflights.com campaigns – it qualifies potential customers by region, desired destinations and holiday type preferences. This detailed information enables Cheapflights to personalise its marketing newsletter based on user preferences, which is its primary channel for customer engagement. Clash-Media and Cheapflights meet regularly to review and optimise the campaign, ensuring on-going and maximised return on investment.

"Relevance is key for our campaign to succeed," commented Yogesh Sharma, Global Head of Newsletter Operations. "Clash-Media has a huge database of contacts that it could deliver leads from, but instead it collects leads that are highly qualified for our personalised campaigns – and this quality is reflected in the results that we’ve been able to achieve."

"In addition to providing high quality leads, the Clash team is always on-hand to improve the campaign as we go on. We meet regularly to review results against our campaign metrics and we use the outcomes of these meetings to optimise all future activity, which makes sure that over the long-term our return on investment increases. This strong return has enabled us to justify starting up a campaign to market into the US," Yogesh Sharma continued.

Simon Wajcenberg, CEO, Clash-Media, commented: "Cheapflights is a leading brand in the UK and abroad, which means it has a valuable reputation to uphold. This means that all marketing communications need to be relevant and opted-in to, otherwise its brand could take a hit. To ensure we maintain that brand, we identify only interested consumers and engage with them to gain buy-in for the Cheapflights newsletter. The over-riding factor within the Cheapflights campaign is quality, which is why we work collaboratively with the Cheapflights team to ensure that we can optimise the campaign on an on-going basis and remain reactive to their requirements."

Clash-Media delivers a global and fully transparent Online Lead Generation service that connects advertisers with consumers. It is a full-circle data solution that collects and manages customer data for its clients, producing qualified leads in line with advertisers’ exact specifications to deliver an optimised return on investment. Clash-Media provides its clients with a centralised managed service to support any lead generation campaign. It has established a wide global network of partners that enables it to operate in any market around the world, and its quality control processes and technologies maintain the highest standard of lead generation.

_{About Cheapflights Media:
The trusted partner in flights, Cheapflights Media is a global Internet media network that has been delivering great deals since 1996. Headquartered in London with offices in Boston and Toronto, Cheapflights Media serves advertisers and consumers through its vast portfolio of Websites and services. Packed with travel guides, tips and the latest news and information, the Cheapflights sites are online shopping comparison engines that make it easy for consumers in local markets to research, compare and save on domestic and international trips.}

_{With brand-name deals on airline tickets from more than 250 partners and 600 airlines and a team of travel experts hand picking the best offerings, Cheapflights offers visitors a mix of deals they can’t find anywhere else. Zugu, the newest brand in the Cheapflights Media portfolio, is a powerful and simple travel search engine that makes it easy to compare and select the lowest available fares online. By organising flight options by date, airline and time, Zugu helps consumers find the best fares based on their travel terms. There are currently Cheapflights-branded sites for the U.K., U.S., Canada, Germany, Australia, New Zealand, France and Spain. Zugu is available in the U.K.}

_{Additional information is available at www.cheapflights.co.uk}

_{About Clash-Media:
Clash-Media launched in 2006 and now delivers around five million fully opted-in sales leads every month for customers around the globe, including Whiskas, Toyota, and Cheapflights.}

_{Clash-Media currently has offices in London, New York, Copenhagen, Munich and Paris, with plans to expand into Spain and Italy, followed by Asia-Pacific.}

_{Additional information is available at www.clash-media.com}

_{Contact:
Louise Sambells
IBA - PR for Clash-Media
Tel: 01780 721 433
Email: lsambells@iba-international.com}

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