Leading B2B distributor of animal health & equine products selects Maginus multi-channel solution to help drive growth

• Trilanco to implement integrated business solution featuring powerful new Maginus 7xa technology, including innovative Packing Station and Sales Force Automation support

Maginus, the specialist provider of multi-channel solutions for Retail and Distribution organisations, has won a major order from Trilanco. Trilanco is the UK’s leading B2B distributor of animal health and equine products, and will deploy a powerful Maginus multi-channel solution to help support the company’s planned growth. The solution will include new functionality from Maginus’ warehouse management module for accurate, high-volume packing, and Pocket Maginus for field sales operations. 

The new solution is based on the Maginus 7xa multi-channel platform, and will allow Trilanco to benefit from integrated control across its core marketing, sales and warehousing operations. Maginus’ increased flexibility will allow Trilanco to provide its growing number of agricultural products retailers and equestrian tack shop customers with increased efficiency and improved customer support.

“Trilanco’s long-term success depends on our ability to provide an outstanding level of customer service – that means we have to underpin our customer commitment with the highest levels of process and technology support,” commented Martin Balmer, a partner at Trilanco. “Implementing an effective multi-channel solutions platform was an essential part of this programme, and we selected Maginus after a detailed assessment of the market.

“With Maginus we can control all of our core business operations using a single integrated system. This will lead to significant improvements in efficiency by speeding up order entry, automating catalogue production and optimising our warehouse operations,” he continued.

“Implementing Maginus will provide Trilanco with the information it needs on its business to drive continual margin, performance and service improvements”, added Harry Manley, Commercial Director at Maginus. “Pocket Maginus will allow its field sales team to gain an edge on its competitors, and the Packing Station functions will eliminate picking and dispatching errors, whilst increasing throughput”

Pocket Maginus, Maginus’ new solution for field sales, will allow Trilanco’s staff to check stock levels in real-time, and enter orders whilst in the field, using a PDA. 

Maginus’ Packing Station solution enables the scanning of individual products into packages, to help improve the accuracy of deliveries and the traceability of packages and their contents. The new Packing Station capability will also improve traceability and ownership within the packing area, and provide Trilanco with a separate quality check after picking and before dispatch.

Using Maginus will also allow Trilanco to integrate its catalogue management process, providing a direct link between product content held in Maginus, and the desktop publishing package QuarkXPress. Content management in Maginus will ensure consistency of data on the web, in the transaction processing system, and in printed catalogues and price lists.

About Trilanco:
Trilanco is one of the UK’s leading distributors of specialist animal health and equine products, and has been in business for over 25 years. Based at Poulton-le-Fylde, near Blackpool, Trilanco sells its products to a wide range of agricultural products retailers and equestrian tack shops, via its annual colour Trilanco catalogue packed with lots of items for both horse and rider, as well as its secure online store at www.equos.co.uk. For more information about Trilanco, please visit www.trilanco.com.

About Maginus:
Maginus solutions enable retail and distribution companies to drive revenue and increase customer satisfaction by providing comprehensive control over multi-channel selling and fulfillment. The company’s integrated suite of powerful CRM, Financials and Supply Chain software helps organisations to market, sell and deliver the products their customers want via a broad range of channels including catalogue and mail order, telesales, the Web, trade counter and store operations. Originally founded in 1972, Originally founded in 1972, Maginus brings over 30 years’ of in-depth customer experience to the retail and distribution sector whilst it’s innovative eXtensible Architecture gives a flexible, customisable technology platform that can adapt to meet changing business requirements. Find out more about the company at www.maginus.com

For more information, please contact:
Janice Mawhinney
Maginus Software Solutions
Tel: 0161 946 3816
janice.mawhinney@maginus.com

Cheryl Billson
IBA - PR for Maginus
Tel: 01780 721433
cbillson@iba-europe.com

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