Leading B2B distributor of nutritional supplements products implements new Maginus multi-channel solution

  • Nutri Imports & Exports implements an integrated business solution featuring powerful new Maginus 6xa technology to further improve efficiency and customer service

Maginus, the specialist provider of multi-channel solutions for Retail and Distribution organisations, has implemented a new system at Nutri Imports & Exports. The company supplies the highest quality nutritional supplements, backed up with outstanding customer service, to meet the needs of practitioners and their patients.  

Nutri’s business consists of two distinct areas – the distribution of dietary supplements to practitioners and diagnostic testing facilities. Before implementing Maginus, these two key business areas were handled by disparate systems. Maginus has allowed them to completely integrate these areas, giving them a much more accurate view of customer activity.

The new system has already had a positive impact on efficiency and customer service at the company. According to Marcus Naidoo, IT Manager at Nutri: “we aim to provide the most attentive customer care in the industry, so the system we use is obviously instrumental in achieving this goal. Since using Maginus we have significantly improved our efficiency and our customer service. We now process orders much quicker and handle customer queries more accurately”. 

“The contact log in Maginus allows us to see all activity with each customer in one place. This makes life much easier for our staff, allowing them to answer customer queries much quicker and more efficiently. More fundamentally than that, we can analyse our business more accurately, allowing us to plan more effectively for the future,” continued Marcus Naidoo.

“Customer service is the real focus for Nutri, and Maginus has been instrumental in allowing them to make significant improvements in this area. The ability to hold all customer related data in a single system and access it through one screen is a fundamental facility in Maginus. More in-depth information can be accessed within a few clicks allowing staff throughout the business to see relevant information and answer customer queries. The other main benefit of holding all customer information in one system is the strength of management information on which the future direction of the business can be based,” commented Harry Manley, Commercial Director of Maginus.  

About Nutri:
Nutri was founded in 1981 to supply the highest quality and most effective nutritional supplements available, backed up with outstanding customer service to rapidly and directly meet the needs of practitioners and their patients. Nutri are based in Whaley Bridge, in the Peak District. Visit http://www.nutri-online.co.uk/index.asp for more information. 

About Maginus:
Maginus solutions enable retail and distribution companies to drive revenue and increase customer satisfaction by providing comprehensive control over multi-channel selling and fulfillment. The company’s integrated suite of powerful CRM, Financials and Supply Chain software helps organisations to market, sell and deliver the products their customers want via a broad range of channels including catalogue and mail order, telesales, the Web, trade counter and store operations. Originally founded in 1972, Originally founded in 1972, Maginus brings over 30 years’ of in-depth customer experience to the retail and distribution sector whilst it’s innovative eXtensible Architecture gives a flexible, customisable technology platform that can adapt to meet changing business requirements. Find out more about the company at www.maginus.com 

For more information, please contact:
Cheryl Billson
IBA - PR for Maginus
Tel: 01780 721433
cbillson@iba-europe.com

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