Glacier Glove, a leading manufacturer of outdoor sports hats, caps and gloves, used Targetwire to expand its coverage from its base in the US to a global market. Targetwire individually targeted global fishing, gardening and golfing press and included a hyperlink to request a test sample of Glacier Glove products The offer was taken-up by journalists in the US, Canada, UK, Sweden, New Zealand and Australia, including the presenter of 'Australian Fishing', the countries top fishing TV show.