New catalogue magazine launched at International Direct Marketing Fair

Pindar, a total solutions provider for publishing and print from ink to internet, today announced a new catalogue magazine 'Impress' to be launched at the IDMF. The second edition of 'Impress' outlines Pindar’s latest technologies which offer the best catalogue publishing solutions, from e-commerce and database solutions to mailing and fulfilment.

Donna Martin, Pindar's Marketing Communications Manager, commented, "Our 'Impress' publication is part magazine part brochure, written to inform mail order and retail companies about the range of catalogue publishing solutions we have developed to help improve the efficiency of their product sales through both print and online catalogues. By combining the what we do at Pindar with some great customer profiles and more newsy style features, we hope we've created a publication that will provide an informative and interesting read for both our current and future customers alike."

'Impress' features case studies from high profile customers including global beauty products brand Avon, award winning lingerie company Bravissimo and mail order company Littlewoods. Also Tom Pindar, the company's lifetime president and former chairman, reveals what drove him to establish Pindar as one of the leading pioneers of catalogue publishing, and there's news about how Pindar is marketing its catalogue services and database solutions in the USA.

Pindar is demonstrating its latest catalogue services developments, and how these add-value to existing catalogue strategies at stand 421 at the IDMF. From manufacturers, wholesalers and distributors to retailers and home-shopping specialists, Pindar offers expert publishing solutions - from ink to internet.

About the IDMF
The International Direct Marketing Fair - Europe’s premier event for marketing and business professionals - the only event that covers everything from telemarketing to email marketing, from envelopes to websites, from SMS to post. The only exhibition that offers such a wide range of products and services in one place at one time. For more information and to register please visit www.idmf.co.uk

About Pindar
Pindar focuses upon offering publishing solutions through a range of services, which include design, digital photography, content management, e-commerce, cartography, mailing and fulfilment. Print capabilities span digital, sheet-fed and web. For more information please visit www.pindar.com

Contact Information
Elizabeth Addy
Pindar plc
Tel. 01723 502259
Email. e.addy@pindar.com