ATP Instrumentation records 174% sales increase during the first month of launching a new Pindar e-commerce development

  • Pindar, a total solutions provider for publishing and print from ink to internet today announced the newly developed e-commerce web site, built on behalf of ATP Instrumentation Ltd., has recorded a 174% sales figure increase since its launch.

"The improved e-commerce facilities have increased business to record levels from the site and we are delighted with the results so far", commented Alan Twigg at ATP. "Pindar was able to vastly improve the visual presentation as well as the navigation of the site. Today our customers have multiple ways of searching for a product through speed order forms, key word searches and browsing our catalogue online as they could do with our printed catalogue version."

ATP identified a need to improve its basic online services and to increase the business potential by attracting more customers to its web site in November 2003 and selected Pindar to revolutionise its e-commerce offerings.

Gary Utton at Pindar stated, "Following ATP's extensive evaluation of potential suppliers, we were delighted to be awarded the contract to update and improve the ATP site. ATP provided a very extensive wish list and we were able to fulfill their needs due to the flexibility of our e-commerce offering and our experience in the catalogue market. For the site to be so successful so soon is great news and testament to the close working relationship and hard work of both parties."

Pindar's e-commerce solution is an economical, reliable, robust and proven system, which enables clients to customise and manage their on-line e-commerce offerings on a daily basis with simple administration tools. Product information displayed on the customised web site is generated using a pre-defined database template. This central easily maintained product information database is maintained at no ongoing cost.

ATP's website has an intuitive layout showing new and relevant features to its customers with a secure online ordering system, enabling its customers to save shopping baskets, so that they can add products on a daily or weekly basis and submit the order when ready. The product categories and shopping basket are always on view so that the customer knows how to find products and what has been ordered. Tools automatically calculate relevant shipping or postage rates so that customers can be charged within the credit card transaction or orders shown in full as raised by account holders. Additionally e-mail acknowledgements are forwarded to customers once they have placed an order and customer's e-mail addresses can be collected for future e-mail marketing campaigns.

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Notes to Editors

About ATP Instrumentation Ltd
ATP Instrumentation Ltd is a specialist supplier of all forms of test and measurement equipment. Formed in 1990, ATP offers a wide choice of instruments conforming to international standards. Services also cover calibration, repair and hire. Please visit www.atp-instrumentation.co.uk for more information.

About Pindar
Pindar focuses upon offering publishing solutions through a range of services, which include design, digital photography, content management, e-commerce, cartography, mailing and fulfilment. Print capabilities span digital, sheet-fed and web. Please visit www.pindar.com for more information.

Contact Information

Elizabeth Addy
Pindar
Tel. 01723 502259
Email. e.addy@pindar.com

For further information on ATP Instrumentation, contact Nada PR

Nada Giuffrida
Nada PR
Tel. 0115 982 6310
Email: nada@nadapr.com