Pindar re-designs Linda Barker catalogue

Pindar today announced Linda Barker’s new retail mail order catalogue design is a resounding success. Using its consultative approach, Pindar worked in partnership with the ‘Really Linda Barker’ (RLB) catalogue team to design, print and mail the catalogue, enabling RLB to increase commercial success.

An integral component of RLB’s overall business, the mail order catalogue is a key medium to illustrate their popular brand. The catalogue is an important channel between the company and their customers, and Pindar has been able to help RLB firmly tie this link.

Linda Barker said, "I'm very passionate about my mail order collection and I have lavished a lot of time on getting the product mix just right. My catalogue is my shop, it needs to look gorgeous and work hard to do those products justice. I'm delighted by what Pindar have come up with for us this time around and am already working with them on our Christmas publication."

Chris Short, Managing Director commented, “We’re delighted with the finished product that we have produced with Pindar. Their professional approach, combined with our high-quality product has been central to our commercial sales success. We’ve experienced our best-ever sales with our summer 2005 catalogue, having decided to centralise our service requirements with Pindar, from design to delivery. I am looking forward to working with Pindar again in the near future.”

As a catalogue publishing partner, Pindar aims to make Really Linda Barker’s printed communications work better. Through the redesign of page layout, differentiation between several product ranges and by creating an elegant, custom-made brochure, Pindar were able to meet the company’s individual needs. The improved navigation of the catalogue enhances ease-of-use for the consumer, giving them the information they need for home-shopping at their fingertips.

David Jesson, Pindar’s Group Marketing Director said: “We have worked hard to ensure that we are meeting the needs of our customers and responding to developments in the market place. This has meant that we continue to generate strong and improving results, and provide a high quality, personal and customised service to our customers. We are delighted to work with Really Linda Barker on the redevelopment of their mail order catalogue and look forward to working with them in the long term.”

Pindar will be exhibiting at ECMOD (The European Catalogue & Mail Order Days), at Earls Court, London from 23 - 24 November 2005. To register at the show, please visit www.ecmod.com

A high resolution image to accompany this release is available here

About Pindar (www.pindar.com)
Pindar is a publishing solutions specialist working within chosen markets, with particular emphasis placed on data gathering, data preparation and data management on behalf of its customers. Services include design, digital photography, page building, content management, e-commerce websites, cartography, mailing and fulfilment. Print capabilities span digital, sheet-fed and web. Software products, CMS and Agility, offer cataloguers more opportunities for smarter marketing strategies, improved sales and increased revenue.

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