An integral
component of RLB’s overall business, the mail order catalogue is a key medium
to illustrate their popular brand. The catalogue is an important channel
between the company and their customers, and Pindar has been able to help RLB
firmly tie this link.
Linda Barker said,
"I'm very passionate about my mail order collection and I have lavished a
lot of time on getting the product mix just right. My catalogue is my shop, it needs to look
gorgeous and work hard to do those products justice. I'm delighted by what Pindar have come up
with for us this time around and am already working with them on our Christmas
publication."
Chris Short,
Managing Director commented, “We’re delighted with the finished product that we
have produced with Pindar. Their professional approach, combined with our
high-quality product has been central to our commercial sales success. We’ve
experienced our best-ever sales with our summer 2005 catalogue, having decided
to centralise our service requirements with Pindar, from design to delivery. I
am looking forward to working with Pindar again in the near future.”
As a catalogue
publishing partner, Pindar aims to make Really Linda Barker’s printed
communications work better. Through the
redesign of page layout, differentiation between several product ranges and by
creating an elegant, custom-made brochure, Pindar were able to meet the
company’s individual needs. The improved navigation of the catalogue enhances
ease-of-use for the consumer, giving them the information they need for
home-shopping at their fingertips.
David Jesson,
Pindar’s Group Marketing Director said: “We have worked hard to ensure that we are meeting the needs of our
customers and responding to developments in the market place. This has meant
that we continue to generate strong and improving results, and provide a high
quality, personal and customised service to our customers. We are delighted to
work with Really Linda Barker on the redevelopment of their mail order
catalogue and look forward to working with them in the long term.”
Pindar will be
exhibiting at ECMOD (The European Catalogue & Mail Order Days), at
A high resolution image to accompany this release is available here
About Pindar
(www.pindar.com)
Pindar is a
publishing solutions specialist working within chosen markets, with particular
emphasis placed on data gathering, data preparation and data management on
behalf of its customers. Services include design, digital photography, page
building, content management, e-commerce websites, cartography, mailing and
fulfilment. Print capabilities span digital, sheet-fed and web. Software
products, CMS and Agility, offer cataloguers more opportunities for smarter
marketing strategies, improved sales and increased revenue.
Issuers of news releases, not Targetwire, are solely responsible for the accuracy of the content.