Jacada Signs Distributor Agreement with Avaya GlobalConnect

Jacada Ltd. (Nasdaq: JCDA), a leading software provider of contact centre productivity solutions, today announced that it has signed a distributor agreement with Avaya GlobalConnect, the largest provider of contact centre solutions in India. Under the agreement, Avaya GlobalConnect will sell, service and support Jacada Fusion solutions to the contact centre market in India. The partnership establishes a foundation that should provide significant productivity enhancements throughout Indian contact centre operations. 

Avaya GlobalConnect (AGCL) provides end-to-end solutions to contact centre customers to help enhance their business performance. AGCL is a best-of-breed solutions provider and maintains alliances with key partners including Nice Systems, IEX, and SYMON, to address the performance optimisation needs of contact centres. In continuation of this strategy, AGCL has forged an alliance with Jacada, a leading provider of agent productivity solutions, to address the key business need of improving business processes and reducing application complexity for the contact centre agent, which results in improving the customer experience.

"It has been our experience that the complexity of the agent's desktop is one of the major limiting factors to improving the customer experience," states Mr. Ajit Thatte vice president, marketing and strategic alliances for AGCL. "By facilitating closer integration of diverse enterprise applications, Jacada Fusion can significantly simplify the agent desktop which leads to substantial cost savings. Most importantly it enables the agent to focus on the customer interaction while providing better access to important data which ultimately results in better customer satisfaction."

Jacada Fusion is an award winning agent productivity solution that delivers a simplified desktop interaction to dramatically improve the efficiency of the agent and the experience of the customer. Jacada Fusion contains patented technology that enables organisations to simplify the agent's interaction with business applications on their desktop without rewriting or replacing any of the existing systems.

"Jacada is extremely excited to partner with such a dominant contact centre solutions provider like Avaya GlobalConnect," said Ofer Yourvexel, senior vice president of international sales for Jacada. "This alliance is further proof as to the value and importance of desktop optimisation solutions like Jacada Fusion. By partnering with Avaya GlobalConnect, we are now in an excellent position to provide these solutions to the important contact centre market in India."

About Avaya
Avaya GlobalConnect is India's number one Enterprise Communication Solutions provider. Its offerings range from converged voice, data and video networks to contact centre solutions to unified messaging solutions, and customer services. It is a dominant player in the contact centre and IP telephony market. In order to provide best-in-class converged communications products and solutions, Avaya GlobalConnect has partnered global technology leaders---Polycom, the world's leading video-conferencing solutions provider; NICE Systems, the Israel-based customer experience management specialist; LG, a leading global player in EPABX and KTS products and IEX, a Tekelec company and the leading provider of contact centre workforce management solutions. The company has strategic alliances with systems integrators such as IBM, HP, Servion, Cable & Wireless, CMC and Tata Infotech. For more information about Avaya GlobalConnect, visit www.avayaglobalconnect.com.

About Jacada
Jacada software solutions help customers rapidly simplify and improve high-value business processes while eliminating the need for long and expensive systems replacement projects. Jacada Fusion is an award-winning agent productivity solution containing patented technology that enables contact centres to reduce customer churn and increase revenues by providing more time for customer care and revenue-generating activities. Jacada Fusion Agent Portal is a web-based, thin-client workspace that incorporates all critical functions required by the contact centre agent to successfully complete customer interactions.

By significantly reducing call handle times, training costs and error rates, Jacada Fusion solutions deliver a rapid, easily measured return on investment, with payback typically achieved in weeks or months. Jacada solutions are deployed in hundreds of contact centres worldwide, and to millions of users through self-service applications designed to off-load contact center activity.

Jacada has over 1200 customers worldwide including many Fortune 1000 corporations and government organisations. Founded in 1990, Jacada operates globally with offices in Atlanta, Georgia; Herzliya, Israel; London, England and Munich, Germany. Jacada can be reached at www.jacada.com or at 1-800-773-9574.

This press release contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, such as statements relating to future financial results and plans for future business development activities, and are prospective. These statements include all statements that are not statements of historical fact and consists of those regarding intent, belief or current expectations of the Company, its directors or its officers with respect to, among other things: (i) the Company's financing plans; (ii) trends affecting the Company's financial condition or results of operations; and (iii) the Company's growth strategy and operating strategy (including the development of its products and services). The words "may," "could," " would," "will," "believe," "anticipate," "estimate," "expect," "intend," "plan," and similar expressions or variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of the future performance and involve risks and uncertainties, many of which are beyond the Company's ability to control. Actual results may differ materially from those projected in the forward-looking statements as a result of various factors including the performance and continued acceptance of our products, general economic conditions and other Risk Factors specifically identified in our reports filed with the Securities and Exchange Commission. The Company undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made. The Company cannot assess the impact of or the extent to which any single factor or risk, or combination of them, may cause. For a more complete discussion of risk factors, please see the Company's Form 20-F and other Statements filed with the Securities and Exchange Commission.

Jacada is a trademark of Jacada Ltd. All other brands or product names are trademarks of their respective owners.

For more information please visit www.jacada.com or contact:
Duncan Burford
PR for Jacada
Tel: 01780 721433
E-mail: dburford@iba-europe.com


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