Launch of free Health Check service for outbound call centres

• To ensure telemarketing organisations comply with latest Ofcom and DMA regulations, including silent-call guidelines
  

10th January 2006

MX Digital, the contact centre solutions specialist, has launched a major new Health Check service to ensure outbound telemarketing organisations comply with the latest industry standards and regulations from the Office of Communications (Ofcom) and the Direct Marketing Association (DMA). The new service is available free of charge to all sizes of telemarketing organisations. It provides a comprehensive analysis of the company’s predictive dialler to maximise productivity, efficiency and customer service while enabling the call centre to remain within the silent-call guidelines set out by Ofcom.

As part of the Health Check service, MX Digital will also provide call centres with recommendations for long-term objectives, and will create performance metrics to ensure the dialler continues to meet business goals. By assessing existing dialler equipment, software and operating procedures, MX Digital will ensure that telemarketing campaigns deliver optimal results to support business growth.

“Outbound call centres of all sizes – from organisations with ten seats to those with a thousand – can benefit from our Health Check service,” comments Paul Moorman, Managing Director, MX Digital. “Our dialler experts will provide call centres with a full audit of their system and will advise on areas where improvements can be made. This benefits both the organisation and the individual at the end of the telephone.

“Customers don’t mind telemarketing calls, as long as they are done correctly. Silent calls were a big issue during 2005, and the latest Ofcom regulations are there to ensure that telemarketers do not make an excessive amount of silent calls, which customers can find distressing,” Paul continued. “By arranging for our dialler experts to complete a full on-site analysis of their technology, call centres can ensure that they are fully compliant with industry regulations, and can identify areas where efficiency gains can be made.”

About MX Digital:
_{MX Digital is the UK’s foremost contact centre solutions specialist, helping companies enhance customer interactions via voice, email, the Web and fax. Being independent rather than tied to one manufacturer, MX Digital constantly searches the marketplace for the best technologies, selecting only leading platforms and applications so that the solutions it delivers remain at the forefront of technical innovation. Based on more than 20 years’ experience in the industry, MX Digital’s personalised service includes full systems training and 24–7 support.}
 
For more information please contact:

Paul Moorman
Managing Director
MX Digital
sales@mxdigital.co.uk
Tel:  0870 777 2008
www.mxdigital.co.uk

Ella-Louise Rowe
Accounts Executive
e-lrowe@targetwire.com
Tel: 020 7350 1100
www.targetwire.com

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