Pindar’s Agility CMS helps Testo to successfully design and (globally) produce multi-lingual marketing materials

News release

28 March 2006

A true partnership has developed between Pindar and the large German B2B producer, Testo, after designing and publishing a range of catalogues using Pindar’s Agility content management software.

Pindar’s Agility Catalogue Management System was chosen in 2003 by Testo, who manufactures and distributes measuring equipment, in order to simplify its complex catalogue production processes quickly and efficiently. Testo made the decision to implement Pindar's Agility after being faced with a number of problems with their old system, such as managing the translation and language versioning process, and updating existing documents, particularly when textual changes occur.

Agility’s advanced technical architecture has enabled Testo to work efficiently with partners and suppliers, using the same content source. This system makes it possible for the team at Testo to manage and publish their highly technical product data in a very effective way. They can update their own product information, along with instructions to specify which products are to appear in each catalogue. Moreover, the system has made it possible for Testo to publish different versions of catalogues in multiple languages for their global customer network. These specialised content management solutions are critical for any multi-site business that depends on the effective and punctual publishing of their product information.

Dominik Kuenz from Testo commented:  “Agility has been a great help in designing complete and well-structured brochures and catalogues quickly and easily in, at present, up to 12 languages. In addition to all the advantages of database-supported production, the system offers our layouters full freedom of design, which leads to a high acceptance of the system. Agility provides our translators world-wide with the versatility needed to create printable pages quickly. Our website and the international versions including the web shop are also fed from Agility.”

About Testo (www.testo.com)
Testo is a world leader in the development and manufacture of high quality measurement instruments, data loggers and sensors.  They also provide instrument service and calibration to national standards, including UKAS.

About Pindar (www.pindar.com)
Pindar is the market leader for integrated multi-channel publishing systems for cataloguers. Pindar’s software permits global businesses to collate, co-ordinate and manage publishable product information through a centralised repository that can also act as a gateway to other information sources within the business. This supports full management of the accurate data which can then be used to publish catalogues in multiple languages, for print and online requirements from a single source. Pindar is a publishing solutions specialist working within chosen markets, with particular emphasis placed on data gathering, data preparation and data management on behalf of its customers. Services include design, digital photography, page building, content management, e-commerce websites, cartography, mailing and fulfilment. Print capabilities span digital, sheet-fed and web. The Agility CMS software offers cataloguers more opportunities for smarter marketing strategies, improved sales and increased revenue.

For more information, please contact Pindar’s partner for Germany, Switzerland and Austria:
 
Markus Gartenmann
Tel: +41 (76) 338 0081
Email: markus.gartenmann@gartenmann.ch

For more information on Pindar, phone 0800 169 2678 or +44 (0) 1723 581581 or email us at contactus@pindar.com

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