Over 70 Industry Experts to appear at forthcoming EyeforPharma Sales Force Effectiveness Summit

  • 2007 event to offer greater focus in four key fields of pharmaceutical business strategy
  • World leading speakers to include Roche, Novartis and Pfizer
The EyeforPharma Sales Force Effectiveness Summit Europe Event (SFE) will take place at Grimaldi Forum, Monaco, March 7th-9th 2007

11th October 2006 London, EyeforPharma, world renowned leader in providing business strategy information for the Pharmaceutical Industry, has announced that over 70 key industry experts will be speaking at its forthcoming 5th Annual Sales Force Effectiveness Summit (SFE Event) in 2007. The event will offer greater streaming with speakers from the world’s leading companies, including Roche, Novartis and Pfizer, to provide focus on key topics.

The SFE Event has long been regarded as the most influential of its type in Europe and it is expected that the Summit will be attended by over 700 of the Pharmaceutical industry’s leading sales figures as they debate the new strategies necessary to combat the increasing competitiveness in the market place.

Martin Armstrong Head of Global Operational Excellence recently commented, “The growth and size of the EyeforPharma SFE Event indicates its importance in the Sales and Marketing Calendar. As the SFE dynamic evolves to a new level, pharma managers should attend to ensure their organisation is out pacing the competition”  

The event will offer 4 main streams under the headings of Customer Focus Strategy, Sales and Marketing Integration, Training, Learning and Development and Sales Technology, CRM and eDetailing to enable greater relevant learning, depth of knowledge and industry benchmarking.  

Delegates will be able to select topics most relevant to their learning which will enable them to explore new methods and/or gain further knowledge from expert speakers in the field of Pharma Sales, such as Bernado Girala, Head of Customer Management at Novartis, Nick Edwards, Head of Sales at Roche and Philip Watts, Sales Operation Director at Pfizer. In addition over 19 idea round table discussion forums, 9 workshops and 8 region specific sessions will be on offer.

About EyeforPharma

Eyeforpharma is a global pharmaceutical business strategy information provider with a highly reputable and worldwide presence in the Pharma industry. It is renowned for producing top level conferences that attract the highest level of speakers to deliver presentations on cutting edge pharmaceutical business strategies. We provide business intelligence and analysis online at www.eyeforpharma.com and through an email briefing twice a month. Eyeforpharma also has a very strong foothold in the European, US and Japanese markets.

Media contact

Richard Bracchi
Global Events Director
eyeforpharma
T: +44 (0) 2073757203
F: +44 (0) 2073757576
Email: richard@eyeforpharma.com

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