EyeforPharma research reveals major changes expected for Sales Force deployments in Europe

• Pfizer cuts its US sales force - is Europe next?
• The big question is how and when

8th January 2007, London - EyeforPharma, world renowned leader in providing business strategy information for the Pharmaceutical Industry, has revealed that companies in Europe are preparing to reduce sales force numbers and concentrate on more sophisticated and targeted forms of drug marketing.

Research carried out at last year's Sales Force Effectiveness Summit Europe indicated that companies were ready to make major changes in Europe but it was more a question of how and when the changes are going to happen. The research was carried out among the many leading drug and pharmaceutical companies in the world who attended last year's summit.

This year's Sales Force Effectiveness Summit will take place at Grimaldi Forum, Monaco, March 7th-9th 2007 and will be attended by over 700 of the pharmaceutical industry’s leading figures. The event will place ever more importance on what companies and competitors are doing and how they are thinking in understanding how to avoid common problems and challenges when implementing new, more innovative customer focused strategies.

For those with interest in Pharmaceutical Forecasting, EyeforPharma will also be staging the Forecasting Excellence Summit at the same place and dates where eminent Pharma specialists and key industry professionals will provide in-depth information and views on how to gain a competitive edge and greater forecasting ability.

EyeforPharma is also making it easier to attend the Forecasting Excellence Summit event by offering discounts on further registrations made before Friday 2nd February. Further discounts are available for multiple bookings.

Click here for further information and agenda

<sub>About EyeforPharma
EyeforPharma is a global pharmaceutical business strategy information provider with a highly reputable and worldwide presence in the Pharma industry. It is renowned for producing top level conferences that attract the highest level of speakers to deliver presentations on cutting edge pharmaceutical business strategies. We provide business intelligence and analysis online at www.eyeforpharma.com and through an email briefing twice a month. EyeforPharma also has a very strong foothold in the European, US and Japanese markets.

Media contact:
Richard Bracchi
Global Events Director
EyeforPharma
T: +44 (0) 207 375 7203
F: +44 (0) 207 375 7576
Email: richard@eyeforpharma.com</sub>

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