4X Currency appoints top Finance Specialist - Colin Smith - as Senior Account Executive

  • Former Head of Treasury at Commerzbank AG comes out of retirement to head up major business development strategy
  • Follows launch of innovative 4X Dealer™ technology for instant online currency transfers

Brighton, UK - Wednesday, 31 January, 2007 - 4X Currency, the UK's leading online foreign currency exchange organisation, has appointed Colin Smith, a top finance specialist with over 40 years industry expertise, as Senior Account Executive. Colin Smith has come out of retirement, having previously spent 25 years at Commerzbank AG, a leading German bank. He will head up 4X Currency's business development and sales strategy following the launch of its new 4X Dealer™ technology, which enables individuals and companies to receive live, up-to-the-minute, market rates on their desktops.

Whilst at Commerzbank AG, Colin Smith held various senior financial positions including Assistant General Manager, Head of Treasury Management and Chief Foreign Exchange Dealer. Prior to joining Commerzbank AG he was Assistant Vice President, Group Chief Dealer for World Banking Corporation in Nassau. He has also held key positions in FX trading at the North Carolina National Bank and the Marine Midland Bank.

Helen Scott, 4X Currency's Director, commented: "4X Dealer™ is a unique offering as it allows users to make real-time currency transfers without the need for long, costly phone-calls to a bank. Over the last year, we have invested heavily in the technology needed to support our organisation and really establish 4X Currency within the FX industry. With his proven track-record and impressive experience in the financial and FX markets, Colin Smith will play a pivotal role in supporting our customer and sales expansion."

"When I heard about 4X Currency and its new FX technology I found it very exciting. 4X Currency is able to offer a very innovative product to its customers - something that they could not get from any traditional high-street bank," said Colin Smith, Senior Account Executive. "Over the last 40 years I have seen the FX industry develop considerably and become increasingly competitive but for 4X Currency to be able to offer something new to the market is both an interesting and exciting time."

In addition to heading up the customer recruitment project, Colin Smith will also attend chamber of Commerce meetings to represent 4X Currency and liaise with the wider business community on the company's behalf.

About 4X Currency:
4X Currency is the UK's leading online provider of foreign currency exchange services. 4X Currency deals in large volumes at wholesale rates with major City institutions, meaning it can offer the best exchange rates available. It is the first company in the world to offer live online foreign exchange rates to individuals, taking in up to half a million real-time exchange rates a day from the London market.

4X Currency is the only currency company in the world to be endorsed by ABN, and is also registered with HM Revenue and Customs as an overseas money provider. It is also a full member of, and sits on the Board of, the UK Money Transmitters Association.

For more information visit www.4xcurrency.com

Note to Editors:
Click here to view live market rates

For more information please contact:
Louise Sambells
The PressOffice - PR for 4X Currency
Tel: 01780 721433
Email: lsambells.pressoffice@targetwire.com

Helen Scott
Director
Tel: 01273 203311
Email: helen.scott@4Xcurrency.com

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