EyeforPharma research places forecasting at the heart of business for Pharma companies

  • Forecasting key to decision making and business strategies
  • Challenges to define forecast measures against diversity in geography and varied time horizons
  • Senior Forecasting executives from companies such as Novartis, Nycomed, Solvay and GE Healthcare now signed up to speak at EyeforPharma's forthcoming Forecasting Excellence Summit.
  • The EyeforPharma Pharma Forecasting Excellence Summit USA 2007 will take place in Boston MA, October 25-26th 2007

31st May 2007, London, UK - EyeforPharma, world leader in organising events and providing business information for the Pharmaceutical Industry, has announced that The Pharma Forecasting Excellence Summit USA 2007 will be geared towards the positioning of Forecasting as central to the decision making and business strategies of Major Pharma Companies.

Following last year's summit, the Sanofi-Aventis US Forecasting Director concluded: "it confirmed my view that forecasting is slowly but surely moving away from something done by an excel nerd into something that is at the heart of the business - and key to its success."

However the key question of 'what is a forecast' still illustrates the key challenges that face Pharma companies where organisations have the need to provide inputs for multiple decisions from complex levels and locations.

This year's summit will address the issues of how to deliver unique insights on how big Pharma companies are combining innovative strategies with basic models for competitive edge and each attendee will be provided with a roadmap for developing a forecasting excellence.

With over 700 Pharma executives in attendance and with speakers from companies such as Novartis, Nycomed, Solvay and GE Healthcare in attendance, the summit aims to take advantage of their expertise and knowledge in placing forecasting at the centre of future sales and business strategies.

Aimed at senior marketing, research and forecasting executives, the three day summit will cover such topics as: How to align new product forecasts at both HQ and affiliate level, understand medicare part D and gauge its effect, incorporate marketing research and pricing analysis, forecast emerging markets and therapy areas, up to the minute forecasting methods and practices, demand planning, financial modeling, enterprise forecasting, understanding modeling uncertainty, in-market forecasting, new product forecasting and long term perspectives on pharma markets.

For further information visit www.eyeforpharma.com/forecastingusa07

About EyeforPharma
EyeforPharma is a global pharmaceutical business strategy information provider with a highly reputable and worldwide presence in the Pharma industry. It is renowned for producing top level conferences that attract the highest level of speakers to deliver presentations on cutting edge pharmaceutical business strategies. EyeforPharma provides business intelligence and analysis online at www.eyeforpharma.com and through an email briefing twice a month. EyeforPharma also has a very strong foothold in the European, US and Japanese markets.

Media contact
Richard Bracchi
Conference Director
EyeforPharma
T:    +44 (0) 2073757173
F: +44 (0) 2073757576
Email: rbracchi@eyeforpharma.com


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