EYEFORPHARMA ANNOUNCES NEW WEBINAR TO TAKE PHARMACEUTICAL INDUSTRY "TO PLACES IT HAS NEVER BEEN BEFORE" THROUGH "PREDICTION MARKETS"

  • Live webinar "Forecasting Excellence and Prediction Markets" takes place on 5th September at 3pm UK time / 10am EDT.
  • Speakers to include Professor Robin Hanson, world expert in this field and Binyah Kesselly, Director of Strategic Planning at Jannsen Ortho.
9th August 2007, London - EyeforPharma, world renowned leader in providing business strategy information and conferences for the Pharmaceutical Industry, has announced dates for a new webinar to explore the new forecasting phenomenon called "Prediction Markets" which is sweeping the Pharmaceutical Industry.

Under the title of "Forecasting Excellence and Prediction Markets", the webinar will take place on 5th September at 3pm UK time/10am EDT, and will include leading experts Professor Robin Hanson and Binyah Kesselly, Director of Strategic Planning at Jansen Ortho.

Leaders such as Pfizer, Novartis, GSK, Lilly and GE Healthcare are all adopting this revolutionary flexible forecasting tool, which can be used across the Pharma industry to examine new product forecasts, pipeline valuation, competitor intelligence and forecasts of existing drugs.

In the EyeforPharma Forecasting Excellence Summit in May 2007, Binyah Kesselly announced that they'd probably take the industry "to places we haven't been before" through this tool.

They have been used for some years now by companies such as HP, Siemens, Google and Yahoo! Inc. and the chief research scientist at Yahoo! Called them "one of the best, if not the best, ways to predict the future".

To find out more details about the event, including a 15-minute introductory video to the subject and the speakers, can be found on: http://www.eyeforpharma.com/virtual/ForecastingPM/1

About EyeforPharma
EyeforPharma is a global pharmaceutical business strategy information provider with a highly reputable and worldwide presence in the Pharma industry. It is renowned for producing top level conferences that attract the highest level of speakers to deliver presentations on cutting edge pharmaceutical business strategies. It provides business intelligence and analysis online at www.eyeforpharma.com and through an email briefing twice a month. EyeforPharma also has a very strong foothold in the European, US and Japanese markets.

Media contact
Joe Miles
Global Events Director
EyeforPharma
T: +44 (0) 2073757222
F: +44 (0) 2073757576
Email: jmiles@eyeforpharma.com

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