11th September 2007 London - Whilst the Pharma industry is showing an 8% growth year on year, the sector is under more and more competitive pressure, particularly in sales, to maintain this rate. The challenges for Pharma sales forces have become more acute than ever in how to bring increased ROI. These challenges will be the main focus for the forthcoming EyeforPharma's Sales Force Effectiveness USA, which will take place in Philadelphia, November 12th 2007.
EyeforPharma are world renowned for providing business information and conferences for the Pharma Industry and are bringing together over 300 Pharma experts from around the globe and a wealth of new research to make the summit one of the most eagerly awaited events of the year.
New statistics reveal that most of the positive factors come from the effects of Medicare Part D, generics and the biotech sector. Over the last 10 years there has been there has been almost twice as much money ploughed into sales than for R&D and yet currently 90% of the revenues come from products that have been in the market for over 5 years, and sales force visits last on average no longer than 90 seconds.
It is therefore essential for Pharma sales forces to get new strategies in place to find solutions for these challenges and the Sales Force Excellence Summit has previously been the catalyst for choosing the most effective and efficient sales force deployment, including sizing, for the product portfolio - and also sales effectiveness - creating the right processes and coaching climate to maximize sales force productivity.
The summit is designed to provide a complete and thorough analysis for any Pharma executive to increase sales force effectiveness through the following modules.
For more information visit www.eyeforpharma.com/salesusa07/index.shtml
About EyeforPharma
EyeforPharma is a global pharmaceutical business strategy information provider with a highly reputable and worldwide presence in the Pharma industry. It is renowned for producing top level conferences that attract the highest level of speakers to deliver presentations on cutting edge pharmaceutical business strategies. It provides business intelligence and analysis online at www.eyeforpharma.com and through an email briefing twice a month. EyeforPharma also has a very strong foothold in the European, US and Japanese markets.
Media contact:
Ed Harris
Global Event Director
EyeforPharma
Tel: +44 (0) 207 375 7173
Toll Free: 1-800-814-3459
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