Powerful e-Commerce Solutions as Mediasurface and hybris Join Forces

  • Mediasurface (UK, AIM: MSR), Europe's leading content management solution provider, collaborates with hybris, Munich based PIM and e-Commerce expert, to provide innovative solutions to power e-Commerce websites

11th December 2007 - Mediasurface today announced it has joined forces with Munich based product information management (PIM) and e-Commerce expert, hybris, to deliver powerful, easy to use solutions for e-Commerce websites. The new partnership will allow customers to merge all their data on a single platform so that administration of individual product data and categories is simplified and pushed out to the website.

The partnership focuses on the companies’ flagship product offerings:

  • Mediasurface provides Morello, the sophisticated web content management (WCM) system which empowers the business user by transforming the complex task of managing websites into straightforward activities
  • hybris provides retailers and manufacturers with the e-commerce and product management solutions to effectively run their online businesses

The central hybris PIM database, which stores structured product data combined with numerous product attributes, is connected with Morello through a standardised interface. Morello holds the unstructured information - texts, diagrams and pictures. The unstructured information and structured product data are combined in Morello and are then published into the online website or to any other media format.

This procedure simplifies the administration of individual product data and product categories, as well as the joint production and management of text and multimedia documents. Manual data administration and duplication is eliminated and enterprises profit from having current and high quality content.

Ariel Lüdi, Chairman of the hybris Group comments, "With the integation to Mediasurface's content management system our customers can profit from this unparalleled solution which can handle complex customer requirements efficiently. If two renowned software producers bundle their knowledge to offer a common solution, customers benefit from this: the integration is simpler and project risks decrease substantially, as readily available interfaces are used."

Ariel continues further, "We look forward to working closely on many interesting projects with the Mediasurface team and anticipate the completion of the first joint projects in the near future."

Andy Peart, Chief Marketing Officer at Mediasurface adds, "The synergy gained from combining hybris' e-Commerce expertise with our Morello WCM solution offers a solid platform from which customers can conduct successful e-Commerce business and we are excited about the forthcoming opportunities."

About hybris
hybris supply standard software solutions for management of Product data (PIM) and Catalog data as well as for the online and offline output channels and actual production.

The flexibility of the solution enables implementation partners to tailor hybris software to the individual needs and business procedures of middle to large sized enterprises. Among the customers of hybris rank industry-prominent enterprises such as Virgin Retail, PUMA, Bechtle, Blaupunkt, Nokia, TUI, DaimlerChrysler, Dangaard, Norgren, SIKA and XXXLutz.

hybris was recognized as best software supplier at the European Retail Solutions Award 2006 and also for the best e-Commerce-solution for the European trade.

About Mediasurface
Mediasurface is a global provider of web content management solutions allowing businesses to easily manage their internet, intranet and extranet websites. Mediasurface solutions power sophisticated, content-driven websites ranging from Global 1000 companies to thousands of sites for medium and smaller businesses.  Familiar, easy-to-use interfaces deliver unrivaled content management and enterprise search capabilities.

Morello is an enterprise solution that has changed the face of content management and is used to power sophisticated intranets, extranets, websites and other digital channels for Global 1000 companies.

Immediacy is an intuitive website and intranet management solution for the connected enterprise that makes it easy for anyone to create and maintain high quality websites.

Pepperio is a one-stop-shop package for SMEs exclusively offered by Mediasurface's network of accredited Pepperio partners, allowing smaller businesses to easily run professionally designed websites for a low fixed monthly fee.

Mediasurface operates through wholly owned subsidiaries and partners across Europe, USA and AsiaPacific. www.mediasurface.com

Except for the historical information contained herein, the matters discussed in this news release include forward-looking statements that may involve a number of risks and uncertainties. Actual results may vary significantly based upon a number of factors including, but not limited to, risks in product and technology development, market acceptance of new products and continuing product conditions, both here and abroad, release and sales of new products by strategic resellers and customers, and other risk factors detailed in the Company's most recent annual report and other filings with AIM.

For more information please contact:
GBC
020 8322 1922
mediasurface@gbc.co.uk

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