KUBOTA AGAIN STEALS THE LEAD ON ITS RIVALS WITH THATCHAM CERTIFIED SECURITY SYSTEM

In 2005 Kubota became the first and is still the only mini excavator manufacturer to offer a complete security system as standard equipment on its machines.

Now the company has raised the standard even further with the introduction of its newly upgraded 'ANTI-THEFT PLUS' security system, which has also gained the certification of Thatcham, the Motor Insurance Repair Research Centre.

It is the first construction equipment security system integrated into machines when they are built to achieve Thatcham endorsement.

The coveted certification is recognised by insurers and should result in substantial discounts on premiums for users of Kubota mini excavators.

'ANTI-THEFT PLUS' is now fitted as standard to all new Kubota machines from 1.5 to 8 tonnes.

Richard Harrison, Sales & Marketing Manager, Kubota (UK) Ltd – Construction Equipment, said: "It's satisfying to know that our new 'ANTI-THEFT PLUS' system is considered so secure it has gained the certification of Thatcham, perhaps the best known name in the business for vehicle security. This should be good news when it comes to insurance premiums, as well as providing extra peace of mind for hire companies, plant users and owner operators alike."

Mike Briggs, Vehicle Security Manager at Thatcham, said, "This is a major step forward in the fight to combat plant theft and Kubota are to be congratulated on taking the lead as the first plant manufacturer to gain this certification for standard fit equipment."

"In 2005 when we launched the original 'ANTI-THEFT' system we were the first mini excavator manufacturer to offer a key-based security system as standard. It's been a great success and to date we have no record of any Kubota machine fitted with it ever having been stolen by means of thieves tampering with the ignition," added Richard Harrison.

The unique easy-to-use security system is based on an individually programmed key for each machine instead of the traditional universal starter key. The 'ANTI-THEFT PLUS' key has an identification code embedded in an IC chip that incorporates a state-of-the-art immobiliser system.

It starts and stops the engine like a conventional ignition key, and also opens the machine's cab door, fuel filler cap and engine canopy. Without it, the fuel, hydraulic and electric systems are fully immobilised. Any attempt to start the machine with an un-programmed key activates the system's alarm. There is also now extra guarding around the more sensitive areas of the machine operating system.

Two pre-programmed keys are supplied with each new machine. A third master key gives users the opportunity to easily reprogramme the machine with a new unique identity number, via buttons on the digital dashboard, if one or both of the original keys are lost or mislaid at any time.

Kubota is the UK, European and world leader in mini excavators and provides the widest range of machines available from a single manufacturer. Customers can select from 19 base models spanning the weight range from 850kg to 8 tonnes and including the largest selection of highly versatile zero tail swing machines.

Kubota also outstripped its competitors with the recent announcement that all its new machines will now carry a full 3 year warranty as standard. Typically most other manufacturers currently offer a maximum 2 year standard warranty period.

"The decision to extend the standard warranty to 3 years (or 3,000 hours) was another industry first for Kubota and confirms our confidence in the quality, reliability, durability and superiority of our minis."

"Their outstanding performance, versatility, excellent residual values and exceptional dealer support, together with our unique new 'ANTI-THEFT PLUS' security system as standard, make Kubota mini excavators unbeatable value for money, particularly in these tough economic times," concluded Richard Harrison.

To find out why more people choose Kubota than any other mini excavators contact:  Kubota (UK) Ltd – Construction Equipment Division, Dormer Road, Thame, Oxfordshire, OX9 3UN, Web: www.kubota.co.uk or to receive a free copy of their Investment Information Pack contact the Kubota response hotline on Tel: 01889 565111, Fax: 01889 565700 or Email: invest@kubota.co.uk

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EDITORS NOTE

The Motor Insurance Repair Research Centre, or Thatcham, was established in 1969 by British insurance companies. The Centre is independently operated with a board of directors drawn from amongst the 31 insurance members who fund its work.

Thatcham is a not-for-profit organisation. Its main aim is to carry out research targeted at containing or reducing the cost of motor vehicle claims, whilst maintaining safety and quality standards.

What is says about security devices determines if insurance companies regard them of worthy of an insurance discount, as well as being an important point of reference for standard and aftermarket vehicle security for vehicle users.

A high resolution photo image to accompany this release is available by clicking here

Photo Caption:
Kubota is the first and only mini excavator manufacturer to offer its Thatcham certified ‘ANTI-THEFT PLUS’ security system as standard equipment on its machines.

(Additional/alternative Richard Harrison and/or machine only photos available on request).

ISSUED BY/MEDIA ENQUIRIES TO:
Bird & Moore Ltd, Advertising,
Marketing and Public Relations,
The Old Vicarage, 26 Church Street,
Uttoxeter, Staffordshire, ST14 8AA.
Tel: 01889 565111.
Fax: 01889 565700.
Email: birdandmoore@btconnect.com
Contact: Neil Moore, Managing Director

ISSUED ON BEHALF OF:
Kubota (UK) Ltd –
Construction Equipment,
Dormer Road,
Thame,
Oxfordshire, OX9 3UN.
Tel: 01844 214500.
Fax: 01844 216685.
Email: richardh@kubota.co.uk
Contact: Richard Harrison,
Sales & Marketing Manager.  

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