Clash-Media to give first UK preview of new solution to integrate cross-channel marketing campaigns at ad:tech London 2009

  • Will show marketers how they can integrate different marketing and advertising techniques to optimise ROI
London, 8 September 2009 – Clash-Media, the customer lead generation specialist, will give the first UK preview of a unique new cross-channel marketing campaign solution at ad:tech London 2009. For the first time it will allow advertisers and marketers to integrate diverse lead generation tools such as lead and data paths, revenue path partnerships, email marketing, telephone marketing and many more – which helps reduce their cost per acquisition. Clash-Media will be at Stand 248. The new Clash-Media multi-channel solution will be formally launched in the UK later this year.

Clash-Media specialises in the two distinct areas of customer lead generation: collection and management of data. It collects from a wide variation of different sources, to increase overall data quality. Its data management processes then help to ensure that marketers receive verified, high quality data in a timely fashion. This information can be used to build in-house databases, drive email campaigns or allow sales teams to make telephone or postal contact. This activity helps organisations optimise their campaign's return on investment.

“Our approach to Online Lead Generation is a full-circle one – we don't believe that you can simply do one aspect of the process and expect the client to get the best results,” commented Kevin Rice, Clash-Media UK's Managing Director. “We collect from a diverse range of sources to make sure that leads are relevant. We then verify and immediately send through information on interested consumers to our clients, which further boosts lead quality.

“The most important element of managing a campaign is constant review and optimisation of the campaign's results. It's important to look at lead quality on a regular basis – this enhances the management of the campaign because high-performing publishers can be given increased quotas, stopping production from those generating low quality data. This approach really helps to optimise ROI. We'll be at ad:tech to show marketers the vital elements of the process that they need to pay attention to, in order for them to get the most from their budgets.”

Clash-Media delivers a global and fully transparent Online Lead Generation service that connects advertisers with consumers. It is a full-circle data solution that collects and manages customer data for its clients, producing qualified leads in line with advertisers’ exact specifications to deliver an optimised return on investment. Clash-Media provides its clients with a centralised managed service to support any lead generation campaign. It has established a wide global network of partners that enables it to operate in any market around the world, and its quality control processes and technologies maintain the highest standard of lead generation.

If you would like to meet with Kevin Rice at the show to discuss how these new developments will impact marketers, please contact Louise Sambells on lsambells@iba-international.com or 01780 721 433.

About Clash-Media:
Clash-Media launched in 2006 and now delivers around five million fully opted-in sales leads every month for customers around the globe, including Whiskas, Toyota, Cheapflights and AXA.

Clash-Media currently has offices in London, New York, Copenhagen, Munich and Paris, with plans to expand into Spain and Italy, followed by Asia-Pacific.

Additional information is available at www.clash-media.com

Louise Sambells
IBA - PR for Clash-Media
Tel: 01780 721 433
Email: lsambells@iba-international.com

Diana Herriott
Marketing Director, Clash-Media
Tel: 020 7096 1963
Email: diana@clash-media.com

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