Demystifying conversion tracking for agencies in mobile advertising

StrikeAd Releases Definitive Guide to Mobile App Tracking

February 13, 2012 – StrikeAd, the London and New York based mobile advertising specialist, today announced the availability of a new White Paper which sets out to explain what is often thought of as the 'black art' of ad tracking information which is passed through app stores. StrikeAd is the field leader in the tracking and measurement of mobile ad campaigns, and this White Paper forms a comprehensive guide for agencies seeking to understand how to track mobile ads and conversions in a transparent and safe way.

The White Paper examines in detail the problems surrounding device identifiers (UDIDs) when it comes to tracking mobile app downloads, and explains how cookies can be the key to tying an ad impression to a particular download, and consequently yielding better results for agencies in mobile ad campaigns. StrikeAd's Fusion platform can help make mobile app advertising much more successful and cost effective, but, as the White Paper outlines, it is key that such solutions are adopted by the triumvirate of the advertiser, agency and media, in order to utilize them to best effect.

"Since StrikeAd launched we've had many agencies ask for help with their tracking across phone and tablet ad campaigns. In direct response to this, we wrote this White Paper based on our tools to try to clear up any confusion and clarify for agencies how to track mobile ads and conversions in a privacy safe way," commented Alex Rahaman, CEO of StrikeAd. "We hope this document will help our agency clients persuade more brands to test and grow their mobile spend, safe in the knowledge that effective mobile tracking will give greater transparency and achieve the best results!"

To download the White Paper in full, please visit the IAB website.

_{About StrikeAd
StrikeAd is a leading mobile advertising specialist and developer of the world’s first dedicated mobile advertising Demand Side Platform (DSP), allowing media agencies to plan, optimize and deliver effective global mobile advertising campaigns.}

_{StrikeAd Fusion is a proprietary mobile-specific platform, providing a single console through which agencies can plan, execute and evaluate hundreds of mobile campaigns on a global basis in real-time. The platform integrates automated optimization, tracking and analytics that gives clients unparalleled insight and control over their mobile advertising campaigns. StrikeAd also operates a managed version of the DSP, StrikeAd Engage.}

_{The company was founded in 2010, and manages its global DSP from offices in London and New York. For more information, please visit www.strikead.com}

_{For further information, please contact:}

_{Vanessa Ringel
StrikeAd
vanessa.ringel@strikead.com
+1 347 394 0212}

_{Claire Grant
IBA – PR for StrikeAd
cgrant@iba-international.com
+1 561 228 1253}u

Issuers of news releases, not Targetwire, are solely responsible for the accuracy of the content.