Clash Media Mobile announces unique platform technology to optimize mobile ad response by call length and eliminate false responses

• Uses 60 seconds filter to identify and buy quality inventory

• Eliminates false leads reaching call centers by up to 50%

NEW YORK 18 April 2012 – Clash Media Mobile has announced a unique platform technology that will allow clients to qualify leads based on the length of a call as a direct response to mobile ads. It allows advertisers to buy mobile media inventory which delivers calls that are 60 seconds or longer to ensure they are only buying high converting and performing inventory. The new technology reduces the number of false leads reaching their call centers by up to 50 per cent.

The new platform tracks call length and then uses Clash's unique DSP technology platform to find pockets of valuable mobile media inventory which are likely to result in calls of 60 seconds or longer and deliver higher conversion rates. It allows Clash to filter out calls that may have been made by accident or which hadn't been able to hold the interest of the caller to avoid overloading a call center with false leads. This increases ROI for clients and minimizes ad-space wastage by stopping mobile phone advertisers paying for non-performing inventory.

"By qualifying leads based on length of a call, our unique technology allows us to eliminate pocket-dialed calling and self-disqualified calls which have been particular problems for mobile advertisers in the past," commented Simon Wajcenberg, CEO of Clash Media Mobile. "It gives us the opportunity to eliminate wastage and precisely pin-point the most successful spaces to buy inventory to run efficient mobile campaigns."

The move is part of a major drive by Clash Media Mobile to be an industry leader in direct response mobile advertising for higher value items such as education, finance and healthcare. The company offers target-driven campaign options such as location-based tracking, rich-media interactivity and click-to-call and includes options for clients to use their own call centers or to outsource to Clash Media Mobile's call center services.

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_{About Clash Media Mobile:
Clash Media Mobile is a mobile-specific direct response advertising agency, and part of Clash Media, the performance-based lead generation company based in New York. With its advanced technology platform, Clash Media Mobile provides clients with access to over 60 billion page impressions globally, with inventory across 220 countries.}

_{For more information, please visit www.clashmediamobile.com}

_{Contact:
Claire Grant
IBA – PR for Clash Media Mobile
Tel: +1 561 228 1253
Email: cgrant@iba-international.com}

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