Small and mid-sized retailers can integrate Amazon and Ebay into sales operations using new 'out of the box' solution

• New OpServices module for OpSuite allows SMEs to simply and economically link essential online marketplaces into their retail solution

• Pricing and promotions can remain consistent even across third party owned marketplaces

• Return on existing investment - all existing distribution, finance, e-commerce and ERP solutions can be linked in to the solution

Derby, UK – 21 November, 2012 – Davidson Richards, Microsoft's leading European RMS development partner has announced a new development to their ground-breaking cloud-based retail solution, OpSuite. Using its new OpServices module, SMEs can now easily incorporate selling via the world's leading online marketplaces such as Amazon and Ebay into their retail solutions and maintain consistent pricing and promotional controls even across third party owned marketplaces.

An SME retailer setting up a promotion for bricks and mortar retail outlets can immediately replicate variable in store pricing on services such as Amazon and Ebay for the tens of millions of consumers who use them. Retailers can then easily incorporate sales and information from these sites into their existing retail solution to monitor resulting sales and co-ordinate all operations from stock management and supply chain to customer service, in real-time from anywhere, at anytime. To get full ROI on pre-existing solutions the new OpSuite Services solution has been architected to easily link to any pre-existing infrastructure such as finance, ERP or e-commerce solutions.

"Small and mid-sized retailers do not need to be told how critical the use of online marketplaces such as Amazon and Ebay are – they already know" comments Richard Goodley, CEO, Davidson Richards. "What they may not realise is that linking these channels to their retail solution along with any of their other current - or future - business solutions is a hassle-free and financially viable option."

"It gives retailers extremely valuable flexibility," Richard Goodley added. "They can co-ordinate in-store and on-line promotions for fast moving main-line products and then monitor the extra direct business that accrues as well as any variations in their overall business trends that coincided with the promotions. At the same time they can identify end-of-stock or slow moving lines from their existing stock control systems and use the on-line marketplace to dispose of these more quickly."

OpSuite is a cloud based business management software solution for the retail and franchise industries. It offers large retailer functionality to small and mid-sized retailers by giving users the ability to manage all elements of their business from anywhere, at anytime but with very little capital expenditure.

_{About Davidson Richards:
Established in 1977, Davidson Richards has been providing solutions to the retail market for over 35 years. The company is based upon traditional values and supplies retail EPoS solutions based around the Microsoft Retail Management System, of which the company is Europe's leading development partner.}

_{The company identified the opportunity to develop a cloud solution to revolutionise the delivery and cost for retail software in 2008. OpSuite is an open and flexible cloud solution which holds the retailer at the core of its design by reducing costs, enabling easier delivery and system maintenance. This cloud technology enables Davidson Richards to deliver a no compromise "fully fledged" retail management solution at a fraction of the traditional cost of ownership.}

_{For more information, please visit www.davrich.co.uk or www.opsuite.co.uk.}

_{Contacts:
Natalie Rimmer
IBA – PR for Davidson Richards
Tel: 01780 721433
Email: nrimmer@iba-international.com}

_{Jo Bateman
Davidson Richards
Tel: 01332 383231
Email: job@davrich.co.uk}

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