Med-Care Diabetic and Medical Supplies Inc. opts for mobile ad campaign to give patients immediate access to medical supplies

First to use Clash Group's newly launched Impact-Mobi mobile affiliate network

  • Med-Care Diabetic and Medical Supplies Inc. is first in field to take the traditional advantages of web-based affiliate marketing to mobile
  • Patients in need of medical supplies can now go from mobile to call center in one click

NEW YORK and LONDON, 28 January 2013 - Clash Group, the New York and London based full service digital performance media company, has announced that leading US based medical supply company, Med-Care Diabetic and Medical Supplies Inc., is running its first mobile marketing campaign using Clash Group's Impact-Mobi – the world's first global mobile affiliate network. Med-Care can now target millions of potential customers on their mobiles to simplify their process of finding a reputable medical supply company. The move follows research which shows that 50% of US adults own either a tablet or smartphone and that patients are increasingly going online to order prescriptions.

Med-Care understood that going mobile would make the process of signing up to the medical supply company simpler for the patient if they were engaged where they spend most time online: on their mobile. Patients targeted by a Med-Care mobile ad relevant to their condition can be immediately transferred to a call center in one click. Med-Care then arranges with the patient's doctor to have the correct supplies - be this diabetic supplies, CPAP supplies, respiratory illness supplies or otherwise - to be regularly shipped to the home.

Impact-Mobi state-of-the-art technology allows individuals to be targeted by specific criteria, such as location, and retargeted if they indicate interest in Med-Care but do not immediately sign up. The technology also allows Med-Care to control which particular sites their ads appear on, allowing inappropriate sites to be avoided, ensuring their reputation is maintained.

"We wanted to use Clash Group's Impact-Mobi services to help us fulfill our aim to make the lives of customers as simple as possible," comments Dr. Silverman, CEO, Med-Care. "Prospective patients can go from mobile ad to call center in one click. We could also see the exceptional ROI on offer. We know that most of our current and prospective patients – of all ages - now use their mobile to access the internet. Clash Group's services make use of this fact and make it easier for potential patients to get in touch with a Med-Care specialist. Mobile is now the ideal place for Med-Care to have a positive impact on patients lives."

"Clash Group is excited to be working with Med-Care to expand their marketing campaign to mobile" comments Simon Wajcenberg, Global CEO, Clash Group. "Med-Care is the first medical supply company to go mobile and are already reaping the benefits of this. Targeting and retargeting on mobile enables Med-Care Diabetic and Medical Supplies Inc. to interact with the potential patients that need their help the most."

About Clash Group:
Founded in 2007, Clash Group is a full service digital performance media company based in New York that offers targeted advertising services in both mobile and wider digital markets. The Group comprises Clash Mobile, a Direct Response Company that delivers premium advertising traffic for advertisers through two unique technology platforms.

1. A Mobile Demand Side Platform (DSP), providing clients with real-time bidding optimisation and access to over 60 billion page impressions globally, from inventory across 220 countries.

2. IMPACT-MOBI.COM. The worlds first global Affiliate Network dedicated to mobile

Combined with Clash Media, a performance based online marketing company that helps clients drive their business with high performance customer acquisition services. The group recently announced the acquisition of Vendari, publisher of a leading coupon comparison site, to provide our clients with the capabilities to exploit the rapidly growing coupon segment. Clash Group also offers specialized focus in key vertical markets through ownership of portals, such as UShigherlearning.com. The Group combines creative services with an advanced technology platform which provides clients with real-time bidding access to over 60 billion page impressions globally, from inventory across 220 countries.

For more information, please visit
www.impact-mobi.com
www.clashgroup.com
www.medcareinc.com

Contacts:
Natalie Rimmer
IBA – PR for Clash Group
Tel: +1 561 228 1253 (USA) +44 1780 721433 (UK)
nrimmer@iba-international.com

Jonathan Kornvein
Med-care Diabetic and Medical Supplies Inc.
Tel: 9175751481 (USA)
jkornvein@medcareinc.com

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