Davidson Richards brings mobile PoS to SMB retail market

OpSuite enables assistants to use tablets to provide in-store customer service

• Provides real-time information on products, offers and stock for customers on the shop-floor using tablet connected to OpSuite retail management solution

• Staff can influence 'emotional' sales with personal, seamless customer service

Derby, UK – 21 May, 2013 – Davidson Richards, retail software specialists, has announced that its cloud-based OpSuite retail management solution is now available on mobile PoS. Shop assistants using a tablet as a mobile PoS, can join the customer on the shop floor to provide seamless service throughout the browsing and buying process. The offering will enable retailers to provide enhanced and personal service to maximise sales conversions and customer loyalty as well as streamline labour-intensive processes such as stock checking.

Because the OpSuite solution processes all retail operational data from warehouse to m-commerce site to in-store, in real-time, the assistant is ideally equipped to research and answer customer queries immediately – such as whether an alternative size is in-stock or if there are any discounts available on the company's e-commerce site that can be applied in-store. The sale can then be made or an item ordered for home-delivery without having to move to and queue at a till.

"The retail industry is always striving to move forward at the pace of technology and use all relevant developments to its advantage" comments Richard Goodley, CEO, Davidson Richards. "At Davidson Richards, our aim is turn these technological advancements into advantages for SMB retailers and providing our cloud-based retail management solution on tablets is an example of this. Accessing all retail operational data via a tablet will particularly suit retailers involved in emotional sales such as jewellers or wedding suppliers – being able to provide a personal and calm service will no doubt help sway the browser in the direction of a sale."

_{About Davidson Richards:
Established in 1977, Davidson Richards has been providing solutions to the retail market for over 35 years. The company is based upon traditional values and supplies retail EPoS solutions based around the Microsoft Retail Management System, of which the company is Europe's leading development partner.}

_{The company identified the opportunity to develop a cloud solution to revolutionise the delivery and cost for retail software in 2008. OpSuite is an open and flexible cloud solution which holds the retailer at the core of its design by reducing costs, enabling easier delivery and system maintenance. This cloud technology enables Davidson Richards to deliver a no compromise “fully fledged” retail management solution at a fraction of the traditional cost of ownership.}

_{For more information, please visit www.davrich.co.uk}

_{Contacts:
Natalie Rimmer
IBA – PR for Davidson Richards
Tel: 01780 721433
Email: nrimmer@iba-international.com}

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