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Targeted Distribution
Targetwire is the next generation of online media distribution service and is unique in comparison to traditional wire services. Targetwire is low-cost, highly budgetable and very successful because of the direct way in which it distributes — direct to a journalist inbox and supported by a media planning service to help you hit your target media.
A feature of Targetwire's distribution services is that it gains immediate visibility for its clients' press stories by sending releases directly to the 'inbox' of a journalist, with the story 'pitch' in the subject line, and gains immediate brand awareness as the releases come from directly its clients.
Most importantly, Targetwire's distribution service does not require a journalist to 'click' through to a further website and search through other stories from similar companies in the hope that its client's stories will get noticed.
Targetwire does not add extra charges for logos, pictures, additional words or hyperlinks &mdash they are all included free of charge to give your release the best chance of succeeding.
Targetwire was developed for and is used by some of the world's major corporations. What makes it better?
Profiled lists — lists are tailored to your market requirements, country by country. You do not have to buy a fixed ‘circuit’ with irrelevant content and none of the key vertical market publications that your sales and marketing team needs coverage in. Your list can be amended free of charge, which includes adding your own contacts.
Buddy lists — we help you to set up and update your own ‘buddy list’ of journalists, complete with addresses, emails and phone numbers. This helps you to build up a more personal relationship with the journalists most important to you.
Immediate email contact with your journalist — the Targetwire technology sends out each release as an individual piece of news, not in a bulk email and not, as in the case of traditional wire services, as a ‘generic’ news alert that requires journalists to trawl through all the other news items on the wire to find it.
The right journalist, at the right time — the release is emailed to the relevant journalist/correspondent at each publication, not a generic ‘editor@’ email address. The release is sent in line with their timezone, ensuring that your news gets there at the right time. Our lists are constantly updated with new contacts and publications.
Company branding — we believe that your release should promote your company, not ours. The only logos in the email are yours and it appears in the journalists’ ‘inbox’ as though its come directly from you.
Personalised media planning service — a better level of customer service comes as standard. We offer advice on markets for distribution, we will discuss take-up and advise on sub-edits to your copy for better coverage. We also arrange ‘country of origin’ translations and follow-up with you after distribution.
Free press clippings service of online coverage — so you know who is covering your news. We trawl the Internet using our own unique Spider system, to find all of the places that you are written about online.
Did you know? — Targetwire offers an RSS feed that many journalists in the UK and abroad subscribe to. They get notifications of new releases as well as the story in their inbox. This gives you twice the chance of success with your press release.
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