Campbell's Prime Meat signs GBP 200,000 order for Cybit's Internet-based telematics system

  • New order from leading Scottish catering butcher extends Cybit's drive into food delivery market
  • Fleetstar-Online will provide real-time fleet visibility, improving Campbell's delivery service to top Scottish restaurants

Cybit, the UK's leading online telematics service provider, has strengthened its drive into the food delivery market with a major GBP 200,000 order for Fleetstar-Online from leading Scottish catering butcher, Campbell's Prime Meat. Campbell's will deploy Cybit's next-generation Internet-based fleet and asset management solution across its fleet of 75 refrigerated delivery vehicles to help manage its logistics more effectively. For the first time, Fleetstar-Online will provide Campbell's with real-time visibility of each of its refrigerated vehicles, improving the delivery service for customers which include many of Scotland's finest hotels and restaurants.

This new order further extends Cybit's drive into the food delivery market, where companies need total control over their delivery operations. It follows recent orders from Sainsbury's to You and Caterfood. Fleetstar-Online's real-time information will improve Campbell's operational efficiency and provide in-depth reporting which will assist the company in upholding its Duty of Care responsibilities.

"We are as much a delivery company as we are a manufacturer, and so the efficiency of our logistics operation is critical to the success of the business," commented Stephen Sweeney, Financial Controller at Campbell's Prime Meat. "By implementing Cybit's Fleetstar-Online fleet and asset management solution we can improve our delivery capabilities, and therefore provide our customers with an enhanced level of service. The solution will also help us to reduce driver overtime by better planning the delivery routes, enabling us to operate our fleet more efficiently."

"Fleetstar-Online offers clear business benefits to organisations involved in delivery, and Campbell's is the latest food delivery company to implement our solution," commented John Wisdom, Group Sales and Marketing Director, Cybit. "The delivery of foods, whether to homes or to the catering trade, is a real growth sector for Cybit, and this order from Campbell's demonstrates the clear benefits that businesses stand to gain from integrating Fleetstar-Online into their logistics operations."

Fleetstar-Online is Cybit's scalable Internet-based telematics solution that features real-time vehicle tracking, exception reporting, replay mode, customised reports, mileage information, SMS messaging and live traffic information. Fleet vehicles are fitted with a small electronic in-vehicle-unit (IVU) which is tracked by GPS in real-time and then transmits data to Cybit's online control centre. It provides companies with a cost-effective ASP-based fleet management solution, which offers users anytime, anywhere access to the system via a standard web browser.

About Campbell's Prime Meat Limited:
Campbell's Prime Meat Limited (Campbells) is a family run business, supplying fresh food produce to the catering trade in Scotland. Campbells has been awarded Higher Level Certification from the European Food Safety Inspection Service - the most recognised UK food safety inspection standard - and is approved by the National Association of Catering Butchers. Based in Edinburgh, Campbell's guarantee next day delivery throughout Scotland. For more information please visit

About Cybit:
Cybit is the UK's market leading internet-based Telematics Service Provider (TSP). It provides over 1,000 organisations of all sizes across a wide range of industries with a comprehensive suite of online solutions to improve the management and control of nearly 25,000 fixed and mobile assets.

Cybit recently extended its reach into the maritime telematics sector following the acquisition of BlueFinger Limited, a global leader in the delivery of high value Economic Exclusion Zone (EEZ) management solutions to UK and international governments.

Additional information is available at and

Contact information:
Duncan Burford
IBA - PR for Cybit
Tel: 01780 721 433

Chris Linney
Senior Marketing Executive, Cybit
Tel: 01480 389 128

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