Sullivan Award for Competitive Strategy Leadership

Cybit wins Frost & Sullivan Award for Competitive Strategy Leadership

  • Confirms Cybit’s position as Europe’s leading Telematics provider – now tracking over 40,000 assets
  • Award highlights Cybit’s proven capability as a key consolidator in a competitive marketplace
  • Cybit also featured as part of Microsoft’s Digital Elite

Cybit, the UK’s leading online Telematics Service Provider (TSP), has been awarded the 2007 European Light Commercial Vehicle Telematics award from Frost & Sullivan for Competitive Strategy Leadership. The Frost & Sullivan Award is presented to the company whose business strategy has resulted in significant gains in market share and the award recognises Cybit’s ongoing commitment to delivering market-leading vehicle-tracking solutions. Over the last year and a half Cybit has experienced considerable market growth through three essential acquisitions – increasing its customer base to over 1,500 clients and tracking over 40,000 assets.
Cybit’s success in the Frost and Sullivan Awards follows a long period of commercial expansion. In June 2006, Cybit acquired Bluefinger Limited, a vehicle and maritime telematics company, followed by Thales Telematics in February 2007. The acquisition of Amatics Limited in August of last year has now made Cybit the key provider of telematics solutions to the public sector. Over this time, Cybit has expanded with an increase of 60 per cent in the number of vehicles it tracks for its customers.

This is a rewarding time for Cybit who also featured as part of Microsoft’s Digital Elite, a publication that reviews and recognises companies that have been most successful in their field through the use of leading-edge technology from an end-user perspective. Cybit customer Marshall’s PLC were highly recommended for their use of strategic business information provided by Cybit.

“The awards are a fantastic achievement for everyone who has contributed to our success and confirms our position as Europe’s leading telematics provider for Competitive Strategy Leadership,” commented Cybit’s Chief Executive Officer Richard Horsman.

“Product development and our recent acquisitions are key elements of our strategic focus,” Richard Horsman added. “Any business has to continuously improve its products and services in order to differentiate themselves, retain their customers and sustain long term growth. We have now taken lead positions in a variety of sectors including maritime, the oil industry and the public sector, because of this commitment to on-going development.”

About Cybit:
Cybit is a global force in Telematics, operating within three core sectors: Internet-based vehicle Telematics solutions; Excusive Economic Zone (EEZ) Management; and Private Mobile Radio (PMR) based asset tracking and precise positioning solutions.
In the vehicle Telematics sector, Cybit is one of Europe’s leading Telematics Service Providers (TSPs). Around 1,500 business-to-business clients use its fleet and asset management solutions to manage more than 40,000 assets primarily in the public sector, service industries and logistics and distribution markets. Solutions include in-vehicle technologies, workflow management and internet-based monitoring and reporting software. The company also provides consulting services to advise on operational and legal issues such as duty of care and working hours.
Cybit is also a global leader in the field of EEZ fisheries management, tracking many thousands of fishing vessels on a daily basis. The company provides vessel monitoring and catch management solutions for many of the world’s major fishing nations. As well as the UK and Irish Governments, Cybit helps to manage valuable fishing stocks for emerging nations such as Ghana, Namibia and Mozambique.
Cybit’s Precise Positioning business provides asset-tracking and highly accurate positioning solutions for both maritime and land-based applications including exploration and mining. Its precise positioning solutions are in constant use in the location and exploitation of oil, gas and mineral reserves around the globe.
Additional information is available at,,, and

Contact information:
Duncan Burford
IBA - PR for Cybit
Tel: 01780 721 433
Graham Gordon
Marketing Manager, Cybit
Tel: 0870 0132182


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