Maginus launches its first standalone e-commerce solution for B2B and B2C retailers: Maginus Storefront

  • Comprehensive solution for online sales, marketing & fulfilment
  • Provides holistic intelligence about online activities, costs, revenues & margins to improve business performance

Manchester, October 25, 2006 - Maginus, a leading provider of multi-channel retail & distribution software, has launched its first standalone e-commerce solution for B2B and B2C retailers: Maginus Storefront. Maginus Storefront combines comprehensive functionality for online sales, marketing and fulfilment with the ability to customise almost every aspect of a website's look, feel and functionality. It also features a unique business management and analysis module that provides a holistic view of online sales and marketing activities, and their costs, and how they relate to revenues and margins. This makes it easier for retailers to optimise their online channel in order to improve business performance.

"Maginus Storefront can show the direct relationship between different types of online activities, such as marketing campaigns and website design choices - and their costs - and the revenues and margins that result," said Harry Manley, Maginus' Commercial Director. "While other tools provide a way to manage online marketing, they don't relate activities, costs, revenues and margins in this way.

"Maginus Storefront also links website clicks to the resultant orders, revenues and margins, as well as supporting traditional web analytics techniques such as tracking visitor progress through a site, shopping cart abandon rates and so on," Harry Manley continued. "Using this holistic intelligence, and Storefront's easy-to-use administration tools, retailers can optimise their e-commerce activities according to the priorities of the business - cutting costs, boosting customer service, increasing customer value or improving conversion rates."

Maginus Storefront's unique business management and analysis module includes a range of Direct Marketing analysis techniques, such as RFM segmentation, as well as web and online marketing analytics. Maginus Storefront also includes comprehensive functionality for search engine optimisation, pay-per-click advertising, affiliate sales, email marketing and price comparison site integration.

Maginus Storefront lets retailers customise almost every aspect of their online presence. It supports an unlimited number of products, pages, shops and brands, and enables retailers to sell standard, personalised and configurable products, as well as downloads. Maginus Storefront also features a powerful skinning engine that makes it simple to develop a unique look and feel, with specific functionality, for any part of a website.

Maginus has already helped many retail and distribution clients achieve success on the Web through Maginus Webstore, which adds the online channel to the Maginus xa family of ERP solutions. With Maginus Storefront, users of other back office systems can take advantage of Maginus' online shopping expertise for the first time. Maginus Storefront provides extensive e-commerce functionality in its own right, but will also integrate with other e-commerce solutions, back office systems and specialist store systems, to help retailers manage the customer journey across every channel.

Maginus Storefront runs on Microsoft Windows Server 2000/IIS 5 or Windows Server 2003/IIS 6 platforms, using Microsoft SQL Server 2000 or SQL Server 2005 databases. Maginus offers a range of services to support customer implementations, including software and hardware installation, system and data configuration, website skin design and project management services.

About Maginus:
Maginus solutions enable retail and distribution companies to drive revenue and increase customer satisfaction by providing comprehensive control over multi-channel selling and fulfillment. The company’s integrated suite of powerful CRM, Financials and Supply Chain software helps organisations to market, sell and deliver the products their customers want via a broad range of channels including catalogue and mail order, telesales, the Web, trade counter and store operations. Originally founded in 1972, Originally founded in 1972, Maginus brings over 30 years’ of in-depth customer experience to the retail and distribution sector whilst it’s innovative eXtensible Architecture gives a flexible, customisable technology platform that can adapt to meet changing business requirements. Find out more about the company at

For more information, please contact:

Janice Mawhinney
Maginus Software Solutions
Tel: 0161 946 3816

Manuela Whittaker
IBA - PR for Maginus
Tel: 01780 721433

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