Leading Internet Fraud Management technology specialist launches into the UK

  • The 41st Parameter brings leading online fraud detection and prevention solutions to UK organisations
  • Appoints Tim Thompson as UK Managing Director
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London, UK - 30th January 2008 - The 41st Parameter Inc. (www.the41.com), the leading provider of Internet Fraud Management Services and Technology for eCommerce and financial services, has launched its range of anti-fraud solutions to address the growing requirement for the detection and prevention of Internet fraud and identity theft in the UK market. The launch will be spearheaded by Tim Thompson, who joins The 41st Parameter as Managing Director for the UK from Manhattan Associates where he was EMEA Sales Director for Integrated Planning Solutions. The new office is located at One Canada Square, Canary Wharf.

The 41st Parameter specialises in providing expert solutions to identify and prevent Internet fraud for merchants' and banks' online channels. Its advanced Internet fraud prevention technology distinguishes legitimate versus suspect devices. This helps businesses improve investigative efficiencies by highlighting account activity and transactions that are most likely to be fraudulent. The 41st Parameter's advanced technology can detect significantly more fraud than traditional systems.

"By approaching risk management from a holistic viewpoint, The 41st Parameter is revolutionising the way businesses think about and employ Internet security," Tim Thompson commented. "Using our advanced Internet fraud prevention solutions, we help protect online businesses against fraud threats. The 41st Parameter's expertise and technology can identify legitimate versus suspect devices with unprecedented accuracy. This frees up human investigators to focus on actual investigations, rather than chasing down false leads."

"Tim Thompson's background in the industry is very impressive and he will play a key role in The 41st Parameter team," said Ori Eisen, Founder and Chief Innovation Officer of The 41st Parameter. "Before Manhattan Associates, Tim Thompson was EMEA Sales Director for Evant where he opened up the UK office and grew the European business division from zero to 25 per cent of global company turnover in just 18 months."

The 41st Parameter helps online companies pinpoint suspect orders without disrupting the flow of business or the online experience for legitimate customers. Its unique data analysis solution provides detailed device identification by highlighting account activity and transactions that are most likely to be fraudulent. The 41st Parameter's agent-less Client Device Identification solutions require no user enrollment or registration, no cookies, downloads, installations or any change in consumer behavior and provide 100 per cent coverage of the online channel.

About the 41st Parameter
As a leader in online fraud detection and prevention solutions, The 41st Parameter is instrumental in reducing online fraud for eCommerce and financial institutions through highly accurate anti-fraud capabilities. The Company's patent-pending technologies provide a highly accurate analysis of legitimate and fraudulent transactions, which is made possible by pairing the unique, forensic identification of PCs and online devices with customer-entered information. In addition to identifying and preventing fraud, the Company's products help improve operational efficiencies, saving time, money and protecting legitimate customers. None of the Company’s solutions require end-user registration, enrolment, downloads or installations. To find out how the Company is making fraud history, visit www.the41.com

Manuela Whittaker
IBA - PR for The 41st Parameter
Tel: 01780 721433
Email: mwhittaker@iba-europe.com

Tim Thompson
The 41st Parameter
Tel: 0207 712 1671
Email: tthompson@the41.com

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