Clash-Media, the leading digital marketing specialist, has launched a new service that brings digital marketing to US colleges - enabling universities to achieve higher success rates when recruiting new students. UShigherlearning.com is an easy-to-use resource for high school graduates and working adults, enabling them to view valuable information on options in higher education. The site tracks the courses and schools students are interested in and asks them to submit their personal data, which Clash-Media verifies and passes to educational institutions.
One of the key new areas that Clash-Media will help promote is online learning opportunities. People enrolling onto online courses rose by almost 300 per cent in three years from 2002, showing that students are eager to embrace new forms of learning. In response to this growing demand, larger state and private universities are now offering full degree programs, which can be completed online.
Clash-Media will provide guidance to students who are researching potential courses and want to know if online education will work for them. It will also help them to find the institution that will best fit their needs. Clash-Media passes information on students that register an interest on to the school in question, initiating direct dealings. This increases the return rates on educational marketing, which has, in recent years, seen institutions taking out extensive television, billboard and internet advertising campaigns.
"Education is a life decision for potential students in the US and at the same time, big business for institutions looking to attract new students," commented Christopher Petix, President of Clash-Media US. "We develop an informational contact form that allows prospective students to learn about an individual school's programs and request to be contacted by that school if they wish. The process ensures that every institution gets high quality leads of prospective students.
"This is an important business model because it gets to the heart of the needs of higher-education institutions. It is also something that we will look to replicate across other high-supply industries, where businesses and organizations need to get the upper hand through effective digital marketing," added Christopher Petix.
Clash-Media has global operations and is able to focus campaigns in the UK and Europe as well as across the US. This enables any organization to attract potential customers from a far greater pool of consumers.
Clash-Media is a leading performance-based marketing company with technology that connects marketers to consumers through its lead generation and affiliate networks. Clash-Media generates leads via a network of proprietary sites and relationships with leading publishers. It uses a variety of online marketing strategies including search engine optimisation, email marketing and display advertising to obtain qualified leads for businesses.
Additional information is available at www.clash-media.com
IBA - PR for Clash-Media
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