London, UK - Clash-Media, the UK's leading Online Lead Generation organisation, has generated over 100,000 new leads so far this year for some of the UK's top travel companies. Marketing campaigns for the travel sector are very seasonal and travel organisations such as Visit Wales, Cheapflights.co.uk, HotelClub and P&O Ferries are choosing to add Online Lead Generation to their marketing mix because of the ability to turn campaigns on and off within minutes. Working with Clash-Media allows travel companies to have access to highly measurable direct and digital marketing techniques including Online Lead Generation and email marketing.
A recent survey by Which? magazine found that over 80 per cent of its members researched and/or booked a holiday online - highlighting a growing trend towards consumers choosing the web over high street branches. With this in mind, it is vital that travel organisations have an effective and measurable online marketing strategy in place to target consumers genuinely interested in receiving further information. Clash-Media has already generated over 40,000 leads for Visit Wales, the company responsible for the promotion and development of tourism in Wales and over 16,000 newsletter subscriptions have been achieved, in one month alone, for Ski Horizon, a leading skiing holiday booking site.
"The travel and tourism sector is extremely competitive in the UK and with more and more consumers choosing to research and buy holidays and travel products online, it is vital that travel companies effectively utilise this marketing channel," commented Diana Herriott, Marketing Director, Clash-Media. "Travel marketing is very seasonal, but the beauty of Online Lead Generation is that it enables customers to turn the campaign on and off - according to both budget and the number of leads required. For example, if a client only needs 5,000 leads in July from women with two children living in the London area, our stringent data cleansing processes will allow us to do just that."
"Brochure printing represents a significant cost for travel companies. Online Lead Generation can reduce the cost by targeting expenditure at only customers that are genuinely interested. The added benefit of only dealing with interested customers is a higher conversion rate," Diana continued.
Online Lead Generation is a very measurable and cost effective way for travel companies to generate high volumes of quality leads from consumers interested in receiving more information. As part of the campaigns, Clash-Media designs online banner ad campaigns and hosts them on its Lead and Data network of over 500 websites and publishers. Once a consumer clicks on an advert it takes them down a data capture path. This is where important information is captured on the person's requirements and interests and it is this relevant information that is then passed on to the company to follow up.
Clash-Media's key travel accounts currently include: Cheapflights.co.uk, Visit Wales, Orlando Info, HotelClub and P&O Ferries.
Clash-Media is a leading performance-based marketing company with technology that connects marketers to consumers through its lead generation and affiliate networks. Clash-Media generates leads via a network of proprietary sites and relationships with leading publishers. It uses a variety of online marketing strategies including search engine optimisation, email marketing and display advertising to obtain qualified leads for businesses.
Additional information is available at www.clash-media.com
IBA - PR for Clash-Media
Tel: 01780 721 433
Marketing Director, Clash-Media
Tel: 020 7096 1963