London, UK - Leading utility companies, Scottish Power and npower, have extended their digital marketing campaigns with Clash-Media, the foremost proactive ad-based Online Lead Generation organisation. The campaigns, which have been brokered through media planning agencies, will enable the energy providers to use the web to directly target consumers interested in saving money on their utility bills. More and more companies are choosing to include proactive ad-based Online Lead Generation in their marketing mix because of the ability to rapidly target campaigns at specific demographics.
With utility bills set to increase by over 40 per cent by the end of the year, consumers are keen to find more cost effective providers with more favourable rates. Clash-Media has already generated over 10,000 new leads for the energy providers via banner advertising on its industry leading 'Lead and Data Network', which comprises over 500 websites and publishers including MSN, Tiscali and MySpace. From there, users are directed along a sales path which confirms their interest to receive further information from the company in question.
Luke Pursey, UK Managing Director, Clash-Media commented: "Utility companies use a variety of marketing and advertising strategies - from price comparison sites and email marketing to TV advertising - to promote their latest offers. Supporting these campaigns with Online Lead Generation (OLG) not only re-enforces the key marketing messages but also provides the flexibility to generate customers for new products as they are launched. For example, a company may launch a new TV advert on the Monday morning alongside an OLG campaign and be contacting leads by the afternoon - it is that quick.
"The beauty of ad-based Online Lead Generation is that it can be turned on and off quickly and very easily. Hot, fully qualified leads can be delivered directly to an organisation's contact centre for immediate follow up - resulting in increased turnaround time. Many companies are choosing to tighten their belts this year - especially where marketing is concerned. However with OLG, clients can opt to pay on a 'Cost Per Lead' (CPL) basis giving them complete control over budgets," concluded Luke Pursey.
Clash-Media adds to its three million-plus database of consumer leads at a rate of 200,000 per month, all of whom fully opt-in, and have provided detailed profiles on their interests. Clash-Media's key accounts currently include L'Oreal, Toyota, Cheapflights and AXA.
Clash-Media is a leading performance-based marketing company with technology that connects marketers to consumers through its lead generation and affiliate networks. Clash-Media generates leads via a network of proprietary sites and relationships with leading publishers. It uses a variety of online marketing strategies including search engine optimisation, email marketing and display advertising to obtain qualified leads for businesses.
Additional information is available at www.clash-media.com
IBA - PR for Clash-Media
Tel: 01780 721 433
Marketing Director, Clash-Media
Tel: 020 7096 1963