New study reveals TV and press advertising are the only offline marketing methods to show an increase in popularity. The research also found that US respondents are more confident than their European counterparts in effectively exploiting Online Lead Generation.
New York, US, 4th September 2008 - Major new research from Clash-Media, the leading digital marketing organization, shows that over 50 percent of an average marketer's budget is now spent online. The research, carried out for Clash-Media by international research firm E-consultancy, revealed that 56 percent of US respondents feel that they are effectively exploiting Online Lead Generation, compared to just 37 percent for European marketers.
According to the research, over 90 percent of marketers see Online Lead Generation as a growth area – up from 82 percent last year, and over 70 percent of those using Online Lead Generation, use Search Engine Optimization, Paid Search and e-mail marketing to in-house lists. The same research shows the use of offline marketing methods has largely decreased, with only press and television advertising growing.
"The growing popularity of Online Lead Generation shows that marketers are increasingly aware of its potential to generate quality leads with excellent conversion rates in a highly cost-effective manner," commented Christopher Petix, President of Clash-Media US. "However, just under half of the US organizations polled still feel that they aren't using Online Lead Generation effectively. Clash-Media is constantly launching new services to enable marketers to make the most of this relatively new mode of online marketing. The key to Online Lead Generation is that it's highly targeted, allowing us to develop services tailored to any number of specific markets. Already this year we've launched services aimed at the financial services, education and telecommunications sectors.
"The way to achieve the best results is to realize that many methods have their own individual benefits," Christopher Petix continued. "It is interesting to note that the only two offline marketing methods which have increased in use are press and television. These are the two offline methods which can be most easily linked to online marketing channels, such as Search Engine Optimization and Proactive Online Lead Generation. Companies are increasingly taking an integrated approach to their advertising, which is good because no single marketing tool will ever be 100 percent efficient."
Clash-Media is a global leader in performance-based data marketing that has pioneered new techniques in Online Lead Generation. The company's powerful lead generation network connects advertisers to consumers producing qualified leads in line with advertisers’ exact specifications.
Clash-Media launched in 2006 and now delivers around three million fully opted-in sales leads globally every month, complete with detailed profiles on their interests, to key accounts including Whiskas, Toyota, Cheapflights and AXA.
Clash-Media currently has offices in London, New York, Copenhagen and Munich. It plans to expand into France, Spain and Italy, followed by Asia-Pacific.
Additional information is available at www.clash-media.com
IBA - PR for Clash-Media
Tel: +44 (0) 1780 721 433