Clash-Media appoints Paul Midson as new UK Sales Director

  • Former Head of Digital Sales for Experian will head up UK sales team and help drive next phase of company growth
  • Appointment follows strong strategic company growth - with launch into five countries in the last year

London, UK, 09 October 2008 - Clash-Media, the leading Proactive Online Lead Generation organisation, has announced the appointment of a new UK Sales Director to support the company's rapidly growing UK operations. Paul Midson brings over ten years' experience in the direct and digital marketing industries and will head up the UK sales team and help drive the next phase of company growth. This latest appointment follows a period of strong strategic expansion which has seen the company experience growth of over 400 per cent and open offices in New York, across Scandinavia and in Germany.

Prior to joining Clash-Media, Paul Midson was Head of Digital Sales for leading data company, Experian, where he co-ordinated the forecasting and management of the digital budgets and was responsible for the team achieving over 1 million pounds of sales. He has also held senior account management positions at Wegener Direct Marketing and Acxiom, where he was responsible for increasing and generating revenue across a variety of sectors.

Simon Wajcenberg, CEO, Clash-Media commented: "Clash-Media's Online Lead Generation is a unique offering as it allows marketers to proactively target consumers online and generate relevant and hot sales leads. Over the last year, we have experienced tremendous growth and invested heavily in the technology needed to support our organisation and really establish Clash-Media within the digital marketing industry. With his proven track-record and impressive experience in both the direct and digital marketing sectors, Paul Midson will play a pivotal role in supporting our UK customer and sales expansion and help take Clash-Media’s growth drive forward."

"In today's highly competitive but cost sensitive marketplace, implementing effective and measurable marketing strategies is vital to the success of any organisation," added Paul Midson, Sales Director, Clash-Media. "Over the last 10 years I have seen the marketing industry develop considerably and become increasingly competitive but for Clash-Media to be able to offer something new to the market is both interesting and exciting. I look forward to working with such a forward thinking team as the company continues to expand."

Clash-Media's key charity accounts currently include: AXA, Next, Harveys and L'Oreal.

About Clash-Media:
Clash-Media is a global leader in performance-based data marketing that has pioneered new techniques in Online Lead Generation. The company's powerful lead generation network connects advertisers to consumers producing qualified leads in line with advertisers' exact specifications.

Clash-Media launched in 2006 and now delivers around three million fully opted-in sales leads globally every month, complete with detailed profiles on their interests, to key accounts including Whiskas, Toyota, Cheapflights and AXA.

Clash-Media currently has offices in London, New York, Copenhagen and Munich. It plans to expand into France, Spain and Italy, followed by Asia-Pacific.

Additional information is available at

Louise Sambells
IBA - PR for Clash-Media
Tel: 01780 721 433

Diana Herriott
Marketing Director, Clash-Media
Tel: 020 7096 1963

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