Clash-Media, the leading Proactive Online Lead Generation organisation, has secured a further £1.5 million of funding from MMC Ventures, which has provided Clash with growth capital since first investing £2 million in June 2007. Clash-Media has established itself as a clear market leader in the recently emerged and quickly growing Online Lead Generation sector and the additional capital will support its European expansion as it adds offices in France, Spain and Italy to its UK, Scandinavian, German and US operations. The investment will also enable it to add further developments to its underlying technology, which delivers the most advanced performance-based lead generation on the market.
"Our proven business model has resulted in this second round of investment from MMC Ventures. We have exceeded our growth targets so far and fully intend to continue doing that," commented Simon Wajcenberg, CEO of Clash-Media. "Businesses need genuine sales leads to keep and grow market share and in today's slowing economic conditions we are finding that more and more organisations are seeing the real value of our approach to performance-based Online Lead Generation."
"Clash-Media has demonstrated significant growth, steady profitability and a stable business model, which really sets it apart from many companies that are struggling in the current market conditions," added Ben Richardson Investment Director at MMC Ventures. "We feel that Clash has excellent potential to continue producing the stellar results we have seen over the past couple of years going into 2009. The market is open to such a performance-driven solution that can increase an organisation's sales."
"Marketing professionals who are finding their budgets need to work harder to produce the same rates of return are delighted to find they can actually increase their performance with Online Lead Generation," continued Luke Pursey, Clash-Media UK's Managing Director. "Because we are client profile driven, we can ensure value for money on the leads that we can generate. All data is hot and relevant to the client we're dealing with – enhancing their prospects for new customer wins. Everything we do is high quality and fully measurable and there is always a demand for that kind of approach because you can clearly see the return on investment."
Clash-Media has also grown in industry recognition throughout 2008. MMC Ventures won the award for Most Promising Investment in a Creative Industry Business – for its investment in Clash-Media – at the British Business Angels Association (BBAA) Awards. Clash-Media is also currently a finalist in the Young Business category at the Growing Business Awards.
Clash-Media is a global leader in performance-based data marketing that has pioneered new techniques in Online Lead Generation. The company's powerful lead generation network connects advertisers to consumers producing qualified leads in line with advertisers’ exact specifications.
Clash-Media launched in 2006 and now delivers around three million fully opted-in sales leads globally every month, complete with detailed profiles on their interests, to key accounts including Whiskas, Toyota, Cheapflights and AXA.
Clash-Media currently has offices in London, New York, Copenhagen and Munich. It plans to expand into France, Spain and Italy, followed by Asia-Pacific.
Additional information is available at www.clash-media.com
MMC Ventures Ltd (MMC) is a venture capital firm that invests exclusively in UK growth companies. It focuses particularly on healthcare (excluding biotech), financial services, business support services and technology.
MMC looks to invest £500k to £2m in an initial funding round, and as active investors its investment style is to support its companies through multiple funding rounds as they grow. MMC has substantial capital to put to work through a combination of its managed funds (EIS and ECF) and the additional investment capacity from its Syndicate of private investors – it currently has £70m under management (October 2008). Since inception in 2000, MMC has invested in 18 companies and has established a strong track record of growing and selling businesses.
For more information: www.mmcventures.com
IBA - PR for Clash-Media
Tel: 01780 721 433
Marketing Director, Clash-Media
Tel: 020 7096 1963