mform selects as exclusive short-term finance partner

  • Leading Scottish-based mortgage comparison site expands offering to include bridging finance products
  • Will enable to extend its direct consumer reach, a leading UK provider of bridging finance solutions, has been selected by mform, an online mortgage comparison and sourcing service, as its exclusive bridging loans partner. In a bid to widen its financial offering for consumers, mform now includes information on short-term finance and overseas mortgage products. This latest partnership will enable to significantly extend its direct consumer reach and further enhances its links with Scotland-based financial organisations – following strong Scottish growth for the company since its launch there last year.

As part of the agreement, mform will now promote's competitive short-term products, in addition to its core range of traditional mortgages. mform currently targets over 7,000 new visitors every day – so this partnership will significantly increase the availability of bridging finance for consumers across the UK, who are looking for short-term loan information and services.

"Our financial website is different to the existing mortgage comparison sites in that we tailor our offerings according to the user's geographical location, so it was vital that the bridging finance company that we partnered with had the ability to lend across the UK," commented Francis Ghiloni, Marketing Director at mform.

"Our decision to diversify and launch more niche financial products on the site follows a growth in consumer enquiries. However the financial landscape and even property purchasing legislation vary in different parts of the UK – so had to be flexible with its offering and knowledge of different markets. In addition, we selected because of its strong customer service values. As an online company, we have little direct contact with our customers – so we have to be sure that they all get the highest possible standards from the companies that we partner with."

Ryneveld van der Horst, Finance Director, said: " is heavily committed to expanding the reach of its short-term loan products. This latest strategic partnership will significantly enhance our direct consumer contact. To be selected by such a specialised consumer comparison site – as it goes through its own growth drive – is a real testament to our robust lending criteria and our overall levels of customer contact. I look forward to working with mform as this partnership develops." offers tailor made short-term finance – including loans of up 70 per cent LTV on residential properties (up to 65 per cent if the building requires renovation work) and up to 65 per cent on all commercial properties. Each loan can be specifically designed to meet the needs of the customer, which makes it a highly flexible form of funding.

About is dedicated to providing quick and easy access to a broad range of resources to give clear and concise information on short-term bridging finance. Its online application process adds to these resources to make life simple for borrowers looking to secure a property. is an established, independent principal lender providing a competitive and flexible bridging loans service for residential and commercial borrowers. It has a proven track record of providing short-term loan solutions to clients for over 25 years and has an experienced team of mortgage underwriters well placed to provide a tailored solution to each and every case.

Additional information is available at

About mform: enables people to simplify the process of choosing a mortgage by identifying the best ones for them based on a range of criteria, including cost and product features such as the ability to make over-payments.

The free service enables consumers to source personalised all-round best buys rather than deals based on headline interest rates or led by sponsorship deals and advertisements. It provides information on the standard of service of lenders' application processes and there are no sponsored links promoting mortgage products.

Additional information is available at 

Duncan Burford
IBA - PR for
Tel: 01780 721 433

Ryneveld van der Horst
Tel:0117 9702703

Gordon Swan
Tel: 0131 556 4845

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