Mojix Names Roelof Koopmans Managing Director to Lead European Operations

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Los Angeles, CA -- November 19, 2008 – Mojix®, Inc., announced today that it is expanding its market reach to address demand for the Mojix STAR® system in Europe. The company appointed Roelof Koopmans as Managing Director, Europe.

Launched to the public five months ago, Mojix represents a promising new class of RFID technology companies. With roots in deep space communications technology, the Mojix STAR system delivers multiple breakthroughs for a wide range of supply chain management and asset tracking applications. These advances address the economic and technical barriers to large-scale, high volume RFID deployments.

"The Mojix STAR system has demonstrated the capability to deliver breakthrough results at some of the most demanding customer sites, which is driving growing demand for our products in the Americas and Europe – the two largest continental RFID markets in the world," said Dr. Ramin Sadr, Founder and CEO of Mojix. "Roelof Koopmans adds significant strength to our management team, both in terms of entrepreneurial experience and sales operations."

Roelof Koopmans, a 20-year technology industry veteran who has founded and led telecommunications and IT companies through periods of high growth, will lead Mojix's presence in the European market. Prior to this, Roelof Koopmans was Switzerland country manager for Ranger Marketing, Europe's largest direct sales company, before which he was Founder and CEO of Aspectra, a dedicated hosting services company that he led to become one of Switzerland's largest e-commerce hosting companies. Over his career, Roelof Koopmans has served in executive sales, operations, marketing, product management and channel development roles at companies such as Swisscom, Bluewin, Unisource and KPN Telecom. 

About Mojix
Headquartered in Los Angeles, Calif., Mojix, Inc. was founded in 2004 by a team of former JPL/NASA scientists and engineers with the vision of applying breakthroughs in deep space communications to exponentially refine the precision, reach and scope of RFID technology. The first in a game-changing new class of RFID systems, the Mojix STAR (SpaceTime Array Reader) system introduces capabilities orders of magnitude beyond conventional passive RFID offerings to enable economical, large-scale and high-volume RFID deployment. Mojix is privately held with funding from Oak Investment Partners, Red Rock Ventures and InnoCal Venture Capital. For more information, please visit

Mojix, Mojix STAR, Mojix eNode, Mojix eGroup, Mojix eLocation are registered trademarks of Mojix Inc. Copyright 2008 Mojix Inc. All rights reserved.

Linda Prosser, VP Corporate Marketing

Manuela Whittaker
IBA Europe – PR for Mojix
Tel: +44(0)1780 721 433

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