London, UK – Clash-Media, the leading Proactive Online Lead Generation organisation, has appointed a new Non-Executive Director to the company's advisory board. Edward Bussey brings substantial marketing, sales and entrepreneurial experience to Clash-Media – particularly in developing digital start-up businesses and launching them out into new markets. Clash-Media has grown significantly over the last two years following its launch and now operates out of the UK, US, Germany and across Scandinavia. The company offers a range of global Proactive Online Lead Generation and direct marketing services for organisations looking to generate sales leads around the world.
Prior to joining Clash-Media, Edward Bussey was Chief Operating Officer for ZYB.com, a social networking and online management tool enabling mobile phone users to back-up and share their handsets' information, which was recently acquired by the Vodafone Group. While at ZYB.com, he was responsible for directing global branding, marketing and operations strategy for the company, including extending the service to 12 new markets. Edward Bussey has also held many senior management positions at companies including Mr & Mrs Smith Boutique Hotels, where he acts as an E-Commerce Advisor to the executive board, and Figleaves.com, where he was a founding member of the leading B2C internet retailer, and launched the company into the US.
Simon Wajcenberg, CEO, Clash-Media commented: "Clash-Media's performance based marketing model has clearly demonstrated the capability to deliver impressive sales results for some of the world's leading organisations. We are going through an exciting growth phase so it is important to continue expanding our board of directors and management team with highly experienced industry professionals.
"Edward Bussey's entrepreneurial, commercial and digital business experience is second to none and it is this knowledge that will be pivotal in taking Clash-Media to the next level and driving it through the next phase of our international growth plan. Edward Bussey has a strong network of contacts and will play an important role in assisting Clash-Media to put in place strategic processes which will create a strong foundation on which to continue growing."
"The Online Lead Generation sector is one of the fastest growing within the digital marketing industry and Clash-Media is gaining momentum as the market leader," said Edward Bussy, Non-Executive Director, Clash-Media. "With strong growth figures for its performance marketing techniques and its recent investment boost from MMC Ventures, future prospects for the company look compelling. I am delighted to be a part of such a promising organisation as it secures further foothold in the industry."
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Clash-Media is a global leader in performance-based data marketing that has pioneered new techniques in Online Lead Generation. The company's powerful lead generation network connects advertisers to consumers producing qualified leads in line with advertisers' exact specifications.
Clash-Media launched in 2006 and now delivers around three million fully opted-in sales leads globally every month, complete with detailed profiles on their interests, to key accounts including Whiskas, Toyota, Cheapflights and AXA.
Clash-Media currently has offices in London, New York, Copenhagen and Munich. It plans to expand into France, Spain and Italy, followed by Asia-Pacific.
Additional information is available at www.clash-media.com
IBA - PR for Clash-Media
Tel: 01780 721 433
Marketing Director, Clash-Media
Tel: 020 7096 1963