New York, US – 9 December, 2008 – IndiePix, the Internet-based distributor of independent films, has today announced an exclusive partnership with Apple iTunes. The new agreement, which was brokered through New Video, a leading independent film and collectible television series distributor, will enable film lovers to download independent movies straight to their iPods or iPhones. This is the latest partnership to be signed by IndiePix and aims to extend the reach of independent films by targeting a younger generation of independent film fans.
As part of the agreement, IndiePix will initially provide five of its most popular and appealing films to iTunes – which will then be available for purchase or rent. These movies will then be added to on a monthly basis as IndiePix grows its iTunes catalog. The first title is the festival and audience favourite, "RED WITHOUT BLUE", cited by the LA Times for finding "mystery and beauty in the unshakable bonds of family". Following that premiere release are: the popular homelessness documentary "SKID ROW", which features Grammy Award-winning Fugees star, Pras Michel; "OFF THE GRID: LIFE ON THE MESA," where a loose-knit community of eco-pioneers, teenage runaways, war veterans and drop-outs, live on the fringe and off the grid; "COCAINE ANGEL", which captures a grinding and tragic week in the life of a weary young drug addict who is clinging to the remnants of his once hopeful existence; and the London Times "Top Ten Best Crime Movies Ever" film "CITY UNPLUGGED", the Estonian-based Russian mobster heist described as "Reservoir Dogs goes Baltic" by the New York Daily News.
"Our partnership with New Video and iTunes is another strategic way for us to extend the reach of independent films and really target the 18 to 29 age group," commented Bob Alexander, President of IndiePix. "More and more young people are becoming interested in making and watching independent movies. The iTunes audience is different – people who use iTunes are part of a generation that expects things to happen quickly. So being able to offer these films straight to their iPods really is going to make it easier for them to be accessed.
"Time and time again we have seen that the traditional distribution models just do not work for independent films – so over the last few months, we have formed some really strong alliances with leading industry organizations, such as the Cinema Guild, SNAG Films, Cinema Daily Motion, and now iTunes and New Video. All of these partnerships will go a long way in helping us to achieve our ultimate goal – which is of course to offer as many distribution channels as possible and bring independent films to the mainstream," Bob Alexander concluded.
For more information please visit www.indiepixfilms.com
IndiePix is the world's leading distributor of critically acclaimed and hard-to-find independent films. The company was set up in 2005 by Bob Alexander and Barnet Liberman to break down barriers between film-makers and audiences in the global film community through the creation of a world leading shop and online service dedicated to making independent films available to film fans everywhere. The company is committed to supporting the independent film industry through its sponsorship of film festivals and its unique business model that returns the highest share of sales straight to the film-maker. For more information, please visit www.indiepixfilms.com.
Head of Distribution
IBA – PR for IndiePix
Tel:+44 (0)1780 721433