Clash-Media secures next stage of investment that will help support its rapid international expansion

MMC Investments boosts Clash-Media's international expansion effort – predominantly across Europe – by around $2.5 million

Clash-Media, the leading Proactive Online Lead Generation organization, has secured almost $2.5 million of funding from MMC Ventures, which has provided Clash with growth capital since first investing around $3 million in June 2007. The additional capital will support Clash-Media's European expansion, as it adds offices in France, Spain and Italy to its UK, Scandinavian, German and US operations. The investment will also enable it to add further developments to its underlying technology, which delivers the most advanced performance-based lead generation on the market.

"Our proven business model has resulted in this second round of investment from MMC Ventures. We have exceeded our growth targets so far and fully intend to continue doing that," commented Simon Wajcenberg, CEO of Clash-Media. "Businesses need genuine sales leads to keep and grow market share and in today’s slowing economic conditions we are finding that more and more organizations are seeing the real value of our approach to performance-based Online Lead Generation."

"Clash-Media has demonstrated significant growth, steady profitability and a stable business model, which really sets it apart from many companies that are struggling in the current market conditions," added Ben Richardson, Investment Director at MMC Ventures. "We feel that Clash has excellent potential to continue producing the stellar results we have seen over the past couple of years going into 2009. The market is open to such a performance-driven solution that can increase an organization’s sales."

"At a time when advertisers may have their budgets restricted, they need access to more performance-driven means of marketing," commented Christopher Petix, President, Clash-Media US. "We are growing very rapidly within the US throughout a range of sectors, and a big part of that growth is down to the fact that we can effectively target IPs anywhere in the world to give advertisers a global campaign.

"We have also recently launched our Path Partnering offer, which is revolutionary in the way that it links advertisers and website publishers across the Internet, to provide large volumes of high quality leads. This latest investment will not only help to focus the expansion efforts and set up full-scale operations in new geographies, it will also help to support the on-going technological development of our systems, which enable initiatives such as Path Partnering to happen," Christopher Petix concluded.

About Clash-Media:
Clash-Media is a global leader in performance-based data marketing that has pioneered new techniques in Online Lead Generation. The company's powerful lead generation network connects advertisers to consumers producing qualified leads in line with advertisers’ exact specifications.

Clash-Media launched in 2006 and now delivers around three million fully opted-in sales leads globally every month, complete with detailed profiles on their interests, to key accounts including Whiskas, Toyota, Cheapflights and AXA.

Clash-Media currently has offices in London, New York, Copenhagen and Munich. It plans to expand into France, Spain and Italy, followed by Asia-Pacific.

Additional information is available at www.clash-media.com


Duncan Burford
IBA - PR for Clash-Media
Tel: +44 (0) 1780 721 433
Email: dburford@iba-americas.com

Christopher Petix
Clash-Media
Tel: 212 946 8525
Email: cpetix@clash-media.com


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