Clash-Media appoints Matthew Koncz to lead the development of its new Path Partnering initiative

Joins from Venture Direct to add further expertise to Clash-Media's latest service offering and help match advertisers with the most relevant website publishers

New York, US, 13 January 2009 –
Clash-Media, the global digital marketing specialist, has appointed Matthew Koncz as Network Development Manager USA, to help drive the recently launched Path Partnering initiative. Matthew will strengthen Clash-Media's distribution channels by working with website publishers and liaising with the technology developers within the company to continually optimize the delivery of services to clients. Matthew Koncz joins from Venture Direct Worldwide, where he excelled as an Affiliate Network Specialist.

"Matthew joining the company gives a tremendous boost to the whole Path Partnering initiative," commented Christopher Petix, President of Clash-Media US. "He has a lot of experience in dealing with website publishers, which will help us to expand the volume and variety of potential hosts for our clients' campaigns."

The Path Partnering initiative was launched in October as a new, innovative means of connecting online web publishers with suitable advertising partners – based purely on the relevance of the traffic through the site. This enables highly cost effective Online Lead Generation and a straight-forward way to monetize web traffic. Every campaign provided by Clash-Media is highly customizable and so can be used by any web publisher without it affecting the look or feel of the site.

"I am very excited to be on board with Clash-Media and part of this new initiative," added Matthew Koncz. "It's a market-leading technology that powers this new initiative and a very experienced and dynamic team taking it out to market. I am keen to expand the possibilities for this initiative further so that we can offer a value-adding service to more and more businesses in the US and internationally."

About Clash-Media:
Clash-Media is a global leader in performance-based data marketing that has pioneered new techniques in Online Lead Generation. The company's powerful lead generation network connects advertisers to consumers producing qualified leads in line with advertisers' exact specifications.

Clash-Media launched in 2006 and now delivers around five million fully opted-in sales leads globally every month, complete with detailed profiles on their interests, to key accounts including Whiskas, Toyota, Cheapflights and AXA.

Clash-Media currently has offices in London, New York, Copenhagen and Munich. It plans to expand into France, Spain and Italy, followed by Asia-Pacific.

Additional information is available at
Duncan Burford
IBA - PR for Clash-Media
Tel: +44 (0) 1780 721 433

Christopher Petix
Clash-Media US
Tel: 212-946-8525

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