Clash-Media releases new Online Marketing Guide

  • Proactive Online Lead Generation could be the answer to many marketing departments' problems during the economic downturn
  • £1.3 billion spent on online advertising in first half of 2008
  • Full report available from

Clash-Media, the Proactive Online Lead Generation specialist, has announced the launch of a new Online Marketing guide: "Proactive Online Lead Generation – The next important development in Internet Marketing". This new guide will help marketeers to navigate through the large and diversifying online advertising marketplace, where £1.3 billion was spent in the first half of 2008.

The online marketing industry has experienced rapid growth – almost reaching parity with traditional methods such as television advertising – which has meant that many new services are available. The challenge facing marketing managers is finding which are the best ways to exploit the opportunities of online marketing. The new Guide describes the different methods of online lead generation and outlines both their advantages and inefficiencies. It explains exactly how the latest techniques of Proactive Online Lead Generation work in the context of other internet marketing technologies and gives examples of how major organisations are using the new techniques to great effect.  

"As organisations throughout the UK look more closely at all expenditure – especially marketing and advertising – there is a greater burden on marketing departments to demonstrate not only value for money, but also a strong return on investment," commented Luke Pursey, Managing Director, Clash UK. "Proactive Online Lead Generation delivers in all of the key areas that marketing departments need to show results, so it is a great fit for a large number of organisations."

Proactive Online Lead Generation from Clash-Media also enables organisations to expand internationally. With offices now in New York, Munich, Copenhagen, Paris and London, Clash-Media can facilitate campaigns that collect leads from almost any country in the world. As the home market becomes more uncertain, companies can widen the net for potential customers.

About Clash-Media:
Clash-Media is a global leader in performance-based data marketing that has pioneered new techniques in Online Lead Generation. The company's powerful lead generation network connects advertisers to consumers producing qualified leads in line with advertisers' exact specifications.

Clash-Media launched in 2006 and now delivers around five million fully opted-in sales leads globally every month, complete with detailed profiles on their interests, to key accounts including Whiskas, Toyota, Cheapflights and AXA.

Clash-Media currently has offices in London, New York, Copenhagen and Munich. It plans to expand into France, Spain and Italy, followed by Asia-Pacific.

Additional information is available at

Louise Sambells
IBA - PR for Clash-Media
Tel: 01780 721 433

Diana Herriott
Marketing Director, Clash-Media
Tel: 020 7096 1963

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