3 selects Clash-Media to enhance Digital Marketing – ahead of strict 2009 sales targets

  • Proactive Online Lead Generation will enable 3 to distribute thousands of free sim cards to new 'hot' consumer leads
  • Clash-Media's unique offering is specifically for telecoms and mobile phone operators
  • Follows successful pilot campaigns for Orange and T-Mobile
Clash-Media, the leading Proactive Online Lead Generation organisation, has been awarded a major new contract from 3, the mobile network operator. Clash-Media will develop a bespoke digital marketing campaign for 3 that will generate thousands of unique, fresh and hot consumer leads – ahead of 3's strict 2009 sales targets to increase its share of the UK 'Pay As You Go' market. Performance based marketing techniques, such as Proactive Online Lead Generation, are growing in popularity amongst mobile phone operators because they allow marketing managers to account for every penny of their budget.
3 launched the UK's first 3G network in 2003 with the fastest mobile network rollout in UK telecoms history and now has over three million UK customers. As part of the order, Clash-Media will design and host advertising campaigns and consumer offers from 3 on its Lead and Data Network of over 500 Websites and publishers. This will allow 3 to distribute free 'Pay as you go' sim cards to people who have expressed a direct interest in becoming a 3 customer. This latest order follows successful pilot campaigns from both Orange and T-Mobile.

"More and more companies are recognising the benefits and flexibility of Proactive Online Lead Generation and using it to really maximise sales leads," commented Luke Pursey, UK Managing Director of Clash-Media. "The bottom line is that every single company needs sales leads to survive, but the lead requirements of a top mobile phone provider are different from that of a financial organisation, for example. This is where the flexibility of OLG really comes into play.

"We have developed a unique offering for 3, in line with its own sales techniques, that will really boost consumer leads. OLG as a sim card distribution model really enables 3 to target the most responsive audience and not waste time, money and resources contacting uninterested people. Because of the rapid response rate, data quality processes and large volumes provided, we are confident that this new campaign will really help achieve sales targets for 3."

About Clash-Media:
Clash-Media is a global leader in performance-based data marketing that has pioneered new techniques in Online Lead Generation. The company's powerful lead generation network connects advertisers to consumers producing qualified leads in line with advertisers' exact specifications.

Clash-Media launched in 2006 and now delivers around five million fully opted-in sales leads globally every month, complete with detailed profiles on their interests, to key accounts including Whiskas, Toyota, Cheapflights and AXA.

Clash-Media currently has offices in London, New York, Copenhagen, Munich and Paris, with plans to expand into, Spain and Italy, followed by Asia-Pacific.

Additional information is available at www.clash-media.com

Louise Sambells
IBA - PR for Clash-Media
Tel: 01780 721 433
Email: lsambells@iba-europe.com

Diana Herriott
Marketing Director, Clash-Media
Tel: 020 7096 1963
Email: diana@clash-media.com

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