Clash-Media launches enhanced Data Quality Module to combat Internet advertising click fraud and boost the effectiveness of marketing campaigns

New bespoke technology will enable Clash-Media to eradicate fraudulent leads – resulting in higher ROI from data investment – as well as provide an International Managed Data Service all the way from campaign design and lead cleansing to fast delivery of 'hot' leads

New York, 26 February 2009 –
Clash-Media, the leading Proactive Online Lead Generation specialist, has launched an enhanced Data Quality Module that significantly decreases the number of fraudulent and bogus consumer leads collected via an Online Lead Generation campaign. This process significantly boosts the ROI of lead generation activity.

"International click fraud has been a threat to Internet marketing and advertising companies for some time now and our new module uses a number of sophisticated techniques to identify and eradicate this," commented Christopher Petix, President of Clash-Media US. "We clean poor quality data to an industry leading standard before it reaches the client, which means our service provides higher conversion rates and a dramatically increased ROI from a company's data investment."

Clash-Media has experienced strong growth over the last two years and now has offices in London, New York, Munich, Copenhagen and Paris. This latest initiative enables the company to extend its digital marketing offering to now provide a Managed Data Service, meaning that it can cater for all aspects of a company's lead generation requirements – from design to data cleansing. In addition, if a company is generating sales leads through a variety of sources, they could all be passed on to Clash-Media and put through its Data Quality Module for cleansing and verification.

"We have invested heavily in developing a market leading technology to help to beat fraudulent techniques, such as botnets, which can have a significant impact on the success of an online campaign," continued Christopher Petix.

"This is not the only reason for enhancing our quality modules though. As we move into 2009, marketers and advertisers need to be more stringent than ever with their budgets and our internal quality processes really can help companies to increase their ROI through their marketing activities. We now have a full service Online Lead Generation offering so even if a client chooses to utilize other methods of consumer data collection, they can still use us to clean the leads. This ensures they can access strict quality measurements and get the best possible data at the end of the process," he concluded.

Clash-Media delivers a global and fully transparent online lead generation service that connects advertisers with consumers. It is a full-circle data solution that collects and manages customer data for its clients, producing qualified leads in line with advertisers' exact specifications to deliver an optimised return on investment. Clash-Media provides its clients with a centralized managed service to support any lead generation campaign. It has established a wide global network of partners that enables it to operate in any market around the world, and its quality control processes and technologies maintain the highest standard of lead generation.

About Clash-Media:
Clash-Media launched in 2006 and now delivers around five million fully opted-in sales leads every month for customers around the globe, including Whiskas, Toyota, Cheapflights and AXA.

Clash-Media currently has offices in London, New York, Copenhagen, Munich and Paris, with plans to expand into Spain and Italy, followed by Asia-Pacific.

Additional information is available at

Duncan Burford
IBA - PR for Clash-Media
Tel: +44 (0) 1780 721 433

Christopher Petix
Clash-Media US
Tel: 212-946-8525

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