Clash-Media provides over 60,000 hot leads for leading not-for-profit charity contact centre
London, UK – Clash-Media
- Will ensure UK charities generate new supporters
- New consumer data is automatically cleansed and delivered to the charities' contact centre in real-time to ensure rapid follow up
, the leading Proactive Online Lead Generation organisation, has announced a major new order from specialist data house, TAO Data, to provide thousands of new, unique and fresh leads for some of the UK's leading charities. So far, Clash-Media has generated over 60,000 leads for the company and has now been selected as its preferred supplier of online data. TAO Data acts as the data intermediary for NTT Fundraising, a not-for-profit charity contact centre, which handles customer acquisition campaigns for some of the UK's foremost charities.
At a time when telephone preference services provide a significant obstacle for many outbound contact centres, data provided by Clash-Media has a double consumer opt in which also results in higher conversion figures. This latest order follows the recent launch of Clash-Media's Online Lead Generation offering specifically for charities, which is an extremely budgetable form of online targeting because it enables them to pay on a cost-per-lead basis.
Saul Parry, Managing Director of TAO Data, said: "As a data intermediary for NTT Fundraising, we source consumer leads using a variety of different strategies such as email marketing and telephone surveys – but have found that Clash-Media’s Online Lead Generation is by far the most profitable because of its measurability.
"Obviously our biggest aim is that we not only source large amounts of data but that we only pass on leads to the contact centre that are of the best possible quality. Data quality is a key concern for any marketing activity but with Clash-Media we can be sure that the leads generated are targeted and specific to our clients. For example, if a consumer expresses an interest in learning more about one particular charity they will only hear from that charity and not from all charities. It is also highly likely they will be contacted on the same day that they submitted their interest, which increases conversion chances. Clash-Media is definitely the best in the market for quality online data," continued Saul Parry.
"Following the launch of our Online Lead Generation offering specifically for charities, we are finding that more and more are realising the benefits of adding this proactive method to their marketing mix," commented Simon Wajcenberg, CEO, Clash-Media.
"In the current economic climate, businesses need to increase their performance based marketing strategies so they can be certain that the leads they get will have a high chance of conversion. Over the last year Clash-Media has extended its affiliations with many specialist data houses to provide its clients with quality targeted data quickly. It's these partnerships that enable Clash-Media to extend its reach and assist more organisations with their data requirements," Simon Wajcenberg continued.
As part of the campaign, Clash-Media hosts the charities' latest campaigns on its Lead and Data ad network. Once a consumer registers their interest to learn more about a charity they are led down a data capture path which logs their interests and preferences. The relevant and targeted leads it collects are then passed on to Clash-Media's clients for immediate follow up.
Clash-Media delivers a global and fully transparent Online Lead Generation service that connects advertisers with consumers. It is a full-circle data solution that collects and manages customer data for its clients, producing qualified leads in line with advertisers' exact specifications to deliver an optimised return on investment. Clash-Media provides its clients with a centralised managed service to support any lead generation campaign. It has established a wide global network of partners that enables it to operate in any market around the world, and its quality control processes and technologies maintain the highest standard of lead generation.
Clash-Media launched in 2006 and now delivers around five million fully opted-in sales leads every month for customers around the globe, including Whiskas, Toyota, Cheapflights and AXA.
Clash-Media currently has offices in London, New York, Copenhagen, Munich and Paris, with plans to expand into Spain and Italy, followed by Asia-Pacific.
Additional information is available at www.clash-media.com
IBA - PR for Clash-Media
Tel: 01780 721 433
Marketing Director, Clash-Media
Tel: 020 7096 1963
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